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Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy

Citations

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Cited by:

  1. María José Quero & Rafael Ventura & Carol Kelleher, 2017. "Value-in-context in crowdfunding ecosystems: how context frames value co-creation," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 405-425, June.
  2. Lees, Nic J. & Nuthall, P.L. & Wilson, M.M.J., 2016. "The impact of relationship quality on supplier performance in New Zealand agri-food supply chains," 26th International Food and Agribusiness Management Association (IFAMA) World Forum, 2016, Aarhus, Denmark 273035, International Food and Agribusiness Management Association (IFAMA).
  3. Flight, Richard L. & Henley, John R. & Robicheaux, Robert A., 2008. "A market-level model of relationship regulation," Journal of Business Research, Elsevier, vol. 61(8), pages 850-858, August.
  4. repec:hal:spmain:info:hdl:2441/eu4vqp9ompqllr09hc03jc5h8 is not listed on IDEAS
  5. Dr. Terry Najja Kakeeto-Aelen & Professor Jan C van Dalen & Professor H. Jaap van den Herik & Dr. Bartel A. Van de Walle, 2014. "Building Customer Loyalty among SMEs in Uganda: The Role of Customer Satisfaction, Trust, and Commitment," Working Papers 2014/06, Maastricht School of Management.
  6. Fangfang Li & Jorma Larimo & Leonidas C. Leonidou, 2021. "Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 51-70, January.
  7. Wang, Chao-Hung, 2014. "How relational capital mediates the effect of corporate reputation on competitive advantage: Evidence from Taiwan high-tech industry," Technological Forecasting and Social Change, Elsevier, vol. 82(C), pages 167-176.
  8. repec:spo:wpecon:info:hdl:2441/5l6uh8ogmqildh09h56210pa6 is not listed on IDEAS
  9. repec:spo:wpmain:info:hdl:2441/eu4vqp9ompqllr09hc03jc5h8 is not listed on IDEAS
  10. repec:hal:spmain:info:hdl:2441/5l6uh8ogmqildh09h56210pa6 is not listed on IDEAS
  11. Matanda, Margaret Jekanyika & Freeman, Susan, 2009. "Effect of perceived environmental uncertainty on exporter-importer inter-organisational relationships and export performance improvement," International Business Review, Elsevier, vol. 18(1), pages 89-107, February.
  12. Chatterjee, Patrali, 2004. "Interfirm alliances in online retailing," Journal of Business Research, Elsevier, vol. 57(7), pages 714-723, July.
  13. Manisha Mathur, 2020. "Improving the value of the retailer brand through social media equity," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 508-530, September.
  14. Sebastian Bonnemeier & Ralf Reichwald, 2012. "„Hybride Wertschöpfung“ - vom Industrieproduzenten zum Lösungsanbieter -ein State-of-the-Art Bericht," Schmalenbach Journal of Business Research, Springer, vol. 64(65), pages 45-72, January.
  15. Louis Raymond & Josée St-Pierre, 2004. "MODELS AND PATTERNS OF STRATEGIC DEVELOPMENT FOR MANUFACTURING SMEs MODELS AND PATTERNS OF STRATEGIC DEVELOPMENT FOR MANUFACTURING SMEs," Post-Print hal-01702551, HAL.
  16. Wann Yih Wu & Phuoc Thien Nguyen, 2019. "The Antecedents Of Dynamic Service Innovation Capabilities: The Moderating Roles Of Market Dynamism And Market Orientation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(07), pages 1-30, October.
  17. Clark, Terry & Azab, Carol & Martin Key, Thomas, 2024. "Marketing’s next era: The scope and impact of marketing’s future, the reach and legacy of Shelby Hunt," Journal of Business Research, Elsevier, vol. 170(C).
  18. Xiang, Zheng & Magnini, Vincent P. & Fesenmaier, Daniel R., 2015. "Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 244-249.
  19. Evens Salies, 2012. "Product Innovation when Consumers have Switching Costs," Chapters, in: Michael Dietrich & Jackie Krafft (ed.), Handbook on the Economics and Theory of the Firm, chapter 31, Edward Elgar Publishing.
  20. O'Malley, Lisa & Prothero, Andrea, 2004. "Beyond the frills of relationship marketing," Journal of Business Research, Elsevier, vol. 57(11), pages 1286-1294, November.
  21. Louis Raymond & Josée St-Pierre, 2003. "ENTREPRENEURIAL ANTECEDENTS AND PERFORMANCE OUTCOMES OF ORGANISATIONAL DEVELOPMENT IN MANUFACTURING SMEs," Post-Print hal-01702541, HAL.
  22. Glynn, Mark S., 2015. "Introduction to the special issue," Australasian marketing journal, Elsevier, vol. 23(2), pages 94-95.
  23. Lees, Nic & Nuthall, Peter & Wilson, Mark M.J., 2020. "Relationship quality and supplier performance in food supply chains," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(3), August.
  24. Quang Linh Huynh, 2018. "A Thorough Assessment of the Causal Relationship from Tourist Satisfaction to Destination Loyalty: A Study in Tra Vinh," International Journal of Economics and Financial Issues, Econjournals, vol. 8(2), pages 191-197.
  25. Finney, R. Zachary & Lueg, Jason E. & Campbell, Noel D., 2008. "Market pioneers, late movers, and the resource-based view (RBV): A conceptual model," Journal of Business Research, Elsevier, vol. 61(9), pages 925-932, September.
  26. repec:hal:wpspec:info:hdl:2441/5l6uh8ogmqildh09h56210pa6 is not listed on IDEAS
  27. Ellen Roemer, 2004. "Managing Asymmetric Resource Dependence and Environmental Risk in Relationships by Real Options," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 15(1), pages 89-106.
  28. Parola, Francesco & Pallis, Athanasios A. & Risitano, Marcello & Ferretti, Marco, 2018. "Marketing strategies of Port Authorities: A multi-dimensional theorisation," Transportation Research Part A: Policy and Practice, Elsevier, vol. 111(C), pages 199-212.
  29. Robert W. Palmatier & Andrew T. Crecelius, 2019. "The “first principles” of marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 5-26, June.
  30. Ling-yee, Li & Ogunmokun, Gabriel O., 2001. "The influence of interfirm relational capabilities on export advantage and performance: an empirical analysis," International Business Review, Elsevier, vol. 10(4), pages 399-420, August.
  31. Navarro-García, Antonio & Ledesma-Chaves, Pablo & Gil-Cordero, Eloy & De-Juan-Vigaray, María Dolores, 2024. "Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  32. Francesca Iandolo & Francesca Loia & Irene Fulco & Chiara Nespoli & Francesco Caputo, 2021. "Combining Big Data and Artificial Intelligence for Managing Collective Knowledge in Unpredictable Environment—Insights from the Chinese Case in Facing COVID-19," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(4), pages 1982-1996, December.
  33. Cacciolatti, Luca & Lee, Soo Hee, 2016. "Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power," Journal of Business Research, Elsevier, vol. 69(12), pages 5597-5610.
  34. Miyamoto, Tadayuki & Rexha, Nexhmi, 2004. "Determinants of three facets of customer trust: A marketing model of Japanese buyer-supplier relationship," Journal of Business Research, Elsevier, vol. 57(3), pages 312-319, March.
  35. Evens Salies, 2011. "Product innovation when consumers have switching costs," Working Papers hal-01069477, HAL.
  36. Baxter, Roger A., 2013. "Gaining access to customers' resources through relationship bonds," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 6(2), pages 56-69.
  37. Wu, Chih-Wen, 2015. "Antecedents of franchise strategy and performance," Journal of Business Research, Elsevier, vol. 68(7), pages 1581-1588.
  38. Shuizheng Song & Md Altab Hossin & Xiaohua Yin & Md Sajjad Hosain, 2021. "Accelerating Green Innovation Performance from the Relations of Network Potential, Absorptive Capacity, and Environmental Turbulence," Sustainability, MDPI, vol. 13(14), pages 1-26, July.
  39. repec:spo:wpmain:info:hdl:2441/5l6uh8ogmqildh09h56210pa6 is not listed on IDEAS
  40. Ashley, Christy & Noble, Stephanie M. & Donthu, Naveen & Lemon, Katherine N., 2011. "Why customers won't relate: Obstacles to relationship marketing engagement," Journal of Business Research, Elsevier, vol. 64(7), pages 749-756, July.
  41. Wei‐Jr Juo & Chao‐Hung Wang, 2022. "Does green innovation mediate the relationship between green relational view and competitive advantage?," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2456-2468, July.
  42. Wang, Xinchun & Dass, Mayukh, 2017. "Building innovation capability: The role of top management innovativeness and relative-exploration orientation," Journal of Business Research, Elsevier, vol. 76(C), pages 127-135.
  43. Hoffmann, Arvid O.I. & Pennings, Joost M.E. & Wies, Simone, 2011. "Relationship marketing's role in managing the firm-investor dyad," Journal of Business Research, Elsevier, vol. 64(8), pages 896-903, August.
  44. Richey Jr., R. Glenn & Tokman, Mert & Skinner, Lauren R., 2008. "Exploring collaborative technology utilization in retailer-supplier performance," Journal of Business Research, Elsevier, vol. 61(8), pages 842-849, August.
  45. Martina Pieperhoff, 2018. "The Explanatory Power of Reciprocal Behavior for the Inter-Organizational Exchange Context," Sustainability, MDPI, vol. 10(6), pages 1-18, June.
  46. Mário Nuno Mata & Mohammad Falahat & Anabela Batista Correia & João Xavier Rita, 2021. "Impact of Institutional Support on Export Performance," Economies, MDPI, vol. 9(3), pages 1-13, July.
  47. Say Yen Teoh & Shan L. Pan & Anand M. Ramchand, 2012. "Resource management activities in healthcare information systems: A process perspective," Information Systems Frontiers, Springer, vol. 14(3), pages 585-600, July.
  48. Ali Anwar & Nicole Coviello & Maria Rouziou, 2023. "Weathering a Crisis: A Multi-Level Analysis of Resilience in Young Ventures," Entrepreneurship Theory and Practice, , vol. 47(3), pages 864-892, May.
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