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Introduction to the special issue

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  • Glynn, Mark S.

Abstract

The motivation behind this special issue is the growing interest in how firms and marketing practitioners can better manage their resources to improve firm performance and customer relationships. The special issue contains a range of theoretical and empirical articles that examine resource management from both the customer and supplier perspectives. The seven articles presented here address the topics of resource collaboration, social capital and resource dependency, accessing customer resources, resource mobilization, resource investment, the importance of social bonds, and inhibitors to resource collaboration.

Suggested Citation

  • Glynn, Mark S., 2015. "Introduction to the special issue," Australasian marketing journal, Elsevier, vol. 23(2), pages 94-95.
    • Handle: RePEc:eee:aumajo:v:23:y:2015:i:2:p:94-95
    DOI: 10.1016/j.ausmj.2015.04.003
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    References listed on IDEAS

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    1. Holger Schiele & Richard Calvi & Michael Gibbert, 2012. "Customer attractiveness, supplier satisfaction and preferred customer status: Introduction, definitions and an overarching framework," Post-Print hal-00948480, HAL.
    2. Morgan, Robert M. & Hunt, Shelby, 1999. "Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy," Journal of Business Research, Elsevier, vol. 46(3), pages 281-290, November.
    3. Cantù, Chiara & Corsaro, Daniela & Snehota, Ivan, 2012. "Roles of actors in combining resources into complex solutions," Journal of Business Research, Elsevier, vol. 65(2), pages 139-150.
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