IDEAS home Printed from https://ideas.repec.org/r/eee/bushor/v58y2015i3p335-345.html
   My bibliography  Save this item

Social media and human need satisfaction: Implications for social media marketing

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Mazerant, Komala & Willemsen, Lotte M. & Neijens, Peter C. & van Noort, Guda, 2021. "Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 15-31.
  2. Zhu, Yu-Qian & Alamsyah, Nurwahyu, 2022. "Citizen empowerment and satisfaction with smart city app: Findings from Jakarta," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  3. Elvin Sheak & Sham Abdulrazak, 2023. "The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(1), pages 93-110.
  4. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
  5. Hyo Geun Song, 2023. "Understanding Social Media Users’ Mukbang Content Watching: Integrating TAM and ECM," Sustainability, MDPI, vol. 15(5), pages 1-15, February.
  6. Xi, Nannan & Hamari, Juho, 2019. "Does gamification satisfy needs? A study on the relationship between gamification features and intrinsic need satisfaction," International Journal of Information Management, Elsevier, vol. 46(C), pages 210-221.
  7. Buzeta, Cristian & De Pelsmacker, Patrick & Dens, Nathalie, 2020. "Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 79-98.
  8. Rizwan Raheem Ahmed & Erum Zahoor Zaidi & Syed Hasnain Alam & Dalia Streimikiene & Vishnu Parmar, 2023. "Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 265-265, February.
  9. Islam Habis Mohammad Hatamleh & Amjad Omar Safori & Mohammed Habes & Othman Tahat & Amer Khaled Ahmad & Rania Abdel-Qader Abdallah & Rahima Aissani, 2023. "Trust in Social Media: Enhancing Social Relationships," Social Sciences, MDPI, vol. 12(7), pages 1-22, July.
  10. Abdulla H. Fetais & Raed S. Algharabat & Abdullah Aljafari & Nripendra P. Rana, 2023. "Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands," Information Systems Frontiers, Springer, vol. 25(2), pages 795-817, April.
  11. Faseeh Amin Beig & Mohammad Furqan Khan, 2022. "Romancing the Brands on Social Media," Global Business Review, International Management Institute, vol. 23(3), pages 841-862, June.
  12. Alalwan, Ali Abdallah, 2018. "Investigating the impact of social media advertising features on customer purchase intention," International Journal of Information Management, Elsevier, vol. 42(C), pages 65-77.
  13. Yo-Wen Liang & Jeng Wang & Shu-Ping Yu & Jin-Kwan Lin & Allan Chung, 2022. "Creating a Healthy Life for the Elderly through Participation in Self-Media: A Study on the Demands of the Elderly in Self-Media," IJERPH, MDPI, vol. 19(19), pages 1-18, October.
  14. Ali Junaid Khan & Muhammad Akbar Ali Ansari & Tanveer Ahmed & Areeba Athar Malik, 2022. "Green Human Resource Practices: A Sustainable Approach To Increase Employee Performance," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 4(1), pages 17-25, March.
  15. Agnieszka Izabela Baruk & Grzegorz Wesołowski, 2021. "The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image," Energies, MDPI, vol. 14(14), pages 1-23, July.
  16. Hosain Md Sajjad & Liu Ping, 2020. "The Role of Social Media on Talent Search and Acquisition: Evidence from Contemporary Literature," Journal of Intercultural Management, Sciendo, vol. 12(1), pages 92-137, March.
  17. Sarra Daimi & Aslı Tolunay, 2021. "An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions," Istanbul Management Journal, Istanbul University Business School, vol. 0(91), pages 59-86, December.
  18. Blend Ibrahim & Ahmad Aljarah & Dima Sawaftah, 2021. "Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
  19. Yeh, Ching-Hsuan & Wang, Yi-Shun & Hsu, Jing-Wei & Lin, Shin-jeng, 2020. "Predicting individuals' digital autopreneurship: Does educational intervention matter?," Journal of Business Research, Elsevier, vol. 106(C), pages 35-45.
  20. Martínez-López, Francisco J. & Li, Yangchun & Su, Wan & Feng, Changyuan, 2019. "To have or have not: Buy buttons on social platforms," Journal of Business Research, Elsevier, vol. 105(C), pages 33-48.
  21. Nhlabathi Mthobisi & Mgiba Freddy Marilahimbilu & Ligaraba Neo, 2022. "Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study," Real Estate Management and Valuation, Sciendo, vol. 30(1), pages 34-52, March.
  22. Ku, Hsuan-Hsuan & Shang, Rong-An & Fu, Yi-Fan, 2021. "Social learning effects of complaint handling on social media: Self-construal as a moderator," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  23. Marysol Villeda & Randy McCamey, 2019. "Use of Social Networking Sites for Recruiting and Selecting in the Hiring Process," International Business Research, Canadian Center of Science and Education, vol. 12(3), pages 66-78, March.
  24. Joanna OCTAVIA, 2022. "Networks of trust: Accessing informal work online in Indonesia during the COVID‐19 pandemic," International Labour Review, International Labour Organization, vol. 161(3), pages 487-508, September.
  25. Diletta Acuti & Laura Grazzini & Valentina Mazzoli & Gaetano Aiello, 2019. "Stakeholder engagement in green place branding: A focus on user‐generated content," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 492-501, March.
  26. Casaló, Luis V. & Flavián, Carlos & Ibáñez-Sánchez, Sergio, 2021. "Be creative, my friend! Engaging users on Instagram by promoting positive emotions," Journal of Business Research, Elsevier, vol. 130(C), pages 416-425.
  27. Xinran Dai & Jing Wang, 2023. "Effect of online video infotainment on audience attention," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-18, December.
  28. Meimona Abdelrhim Bushara & Ahmed Hassan Abdou & Thowayeb H. Hassan & Abu Elnasr E. Sobaih & Abdullah Saleh Mohammed Albohnayh & Waleed Ghazi Alshammari & Mohammed Aldoreeb & Ahmed Anwar Elsaed & Moha, 2023. "Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
  29. Godey, Bruno & Manthiou, Aikaterini & Pederzoli, Daniele & Rokka, Joonas & Aiello, Gaetano & Donvito, Raffaele & Singh, Rahul, 2016. "Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior," Journal of Business Research, Elsevier, vol. 69(12), pages 5833-5841.
  30. Juliana de Paula Matos & Michele Bittencourt Rodrigues & Camila Kümmel Duarte & Paula Martins Horta, 2023. "A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective," IJERPH, MDPI, vol. 20(4), pages 1-22, February.
  31. Odukorede Odunaiya & Mary Agoyi & Oseyenbhin Sunday Osemeahon, 2020. "Social TV Engagement for Increasing and Sustaining Social TV Viewers," Sustainability, MDPI, vol. 12(12), pages 1-11, June.
  32. Shaidathul Jemin & Saizal Pinjaman, 2022. "A Review of Social Media Marketing Activities in Promoting E-WOM and Enhancing Revisit Intention via Brand Image," Business and Economic Research, Macrothink Institute, vol. 12(4), pages 84-95, December.
  33. Campbell, Colin & Farrell, Justine Rapp, 2020. "More than meets the eye: The functional components underlying influencer marketing," Business Horizons, Elsevier, vol. 63(4), pages 469-479.
  34. Jui-Lung Chen & Siriwat Prommetta, 2022. "A Discussion on University Students’ Online Shopping Behaviors Amid the COVID-19 Pandemic," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 12(3), pages 1-1.
  35. Yong Wang & Shamim Chowdhury Ahmed & Shejun Deng & Haizhong Wang, 2019. "Success of Social Media Marketing Efforts in Retaining Sustainable Online Consumers: An Empirical Analysis on the Online Fashion Retail Market," Sustainability, MDPI, vol. 11(13), pages 1-27, June.
  36. Matea Matic Sosic, 2019. "Examining Social Media Usage In The Context Of Consumer Behaviour," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(2), pages 553-566, december.
  37. Mohammad Al Khasawneh & Abdel-Aziz Ahmad Sharabati & Shafig Al-Haddad & Rania Al-Daher & Sarah Hammouri & Sima Shaqman, 2023. "Consumer’s Attitude towards Display Google Ads," Future Internet, MDPI, vol. 15(4), pages 1-19, April.
  38. Cheung, Man Lai & Leung, Wilson K.S. & Aw, Eugene Cheng-Xi & Koay, Kian Yeik, 2022. "“I follow what you post!†: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  39. Farzin Arbabi & Seyed Mohammad Khansari & Aidin Salamzadeh & Abbas Gholampour & Pejman Ebrahimi & Maria Fekete-Farkas, 2022. "Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA," JRFM, MDPI, vol. 15(10), pages 1-21, September.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.