A causal model of the impact of the "fuzzy front end" on the success of new product development
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- William E. Souder & Rudy K. Moenaert, 1992. "Integrating Marketing And R&D Project Personnel Within Innovation Projects: An Information Uncertainty Model," Journal of Management Studies, Wiley Blackwell, vol. 29(4), pages 485-512, July.
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Keywords
New Product Development ; fuzzy front end;Statistics
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