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The impact of the fuzzy front end on new product development success in Japanese NPD projects

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  • Verworn, Birgit
  • Herstatt, Cornelius
  • Nagahira, Akio

Abstract

In a study of Japanese New Product Development (NPD) projects, the fuzzy front end of innovation is explored. Our conceptual model is based on the information-processing perspective. A structual equation model was fitted to data from 497 NPD projects from Japanese mechanical and electrical engineering firms to test the proposed model. The empirical analysis found support for all hypotheses except for one. Our study suggests that an early reduction of market and technical uncertainty and a draft initial planning prior to development have a positive impact on NPD project success. The model accounts for 17% of the variance of the efficiency and 24% of the variance of the effectiveness dependent variable. Thus, the front end phase is an important driver of NPD project success. Implications of the model are discussed.

Suggested Citation

  • Verworn, Birgit & Herstatt, Cornelius & Nagahira, Akio, 2006. "The impact of the fuzzy front end on new product development success in Japanese NPD projects," Working Papers 39, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    • Handle: RePEc:zbw:tuhtim:39
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    References listed on IDEAS

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    6. Cornelius Herstatt & Birgit Verworn & Akio Nagahira, 2004. "Reducing project related uncertainty in the "fuzzy front end" of innovation: a comparison of German and Japanese product innovation projects," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 1(1), pages 43-65.
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    Cited by:

    1. Konstantinos Panagiotakopoulos & Jose Maria Fernandez-Crehuet & José Molero Zayas, 2018. "Public Finance of R&D and the Obstacles to Innovation: The Case of Spain," International Journal of Social Science Studies, Redfame publishing, vol. 6(12), pages 1-21, December.
    2. Tiwari, Rajnish & Buse, Stephan & Herstatt, Cornelius, 2007. "Innovation via global route: Proposing a reference model for chances and challenges of global innovation processes," Working Papers 49, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    3. Stephan Buse & Rajnish Tiwari & Cornelius Herstatt, 2010. "Global Innovation: An Answer To Mitigate Barriers To Innovation In Small And Medium-Sized Enterprises?," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 7(03), pages 215-227.
    4. Tiwari, Rajnish & Buse, Stephan, 2007. "Barriers to innovation in SMEs: Can the internationalization of R&D mitigate their effects?," Working Papers 50, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.

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