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Parental style, parental practices, and socialization outcomes: An investigation of their linkages in the consumer socialization context

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  • Kim, Chankon
  • Yang, Zhiyong
  • Lee, Hanjoon

Abstract

This study aims to generate insights into the mechanisms through which parental style influences adolescent consumer socialization. Toward this end, it examines two alternative conceptual frameworks: (1) The mediation model which posits two key dimensions of parental style (responsiveness and demandingness) as antecedent variables affecting adolescent consumer socialization directly and indirectly through parental socialization practices and (2) the moderation model which posits each parental style dimension as a moderator of the link between parental socialization practices and adolescent socialization outcomes. The influences of maternal and paternal parental styles on adolescent socialization outcomes are investigated separately and compared. Results provide stronger support for the mediation model. They also show that mothers’ parental style and practices are more influential than fathers’ in shaping adolescents’ consumer socialization outcomes.

Suggested Citation

  • Kim, Chankon & Yang, Zhiyong & Lee, Hanjoon, 2015. "Parental style, parental practices, and socialization outcomes: An investigation of their linkages in the consumer socialization context," Journal of Economic Psychology, Elsevier, vol. 49(C), pages 15-33.
    • Handle: RePEc:eee:joepsy:v:49:y:2015:i:c:p:15-33
    DOI: 10.1016/j.joep.2015.03.006
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    References listed on IDEAS

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    Cited by:

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    More about this item

    Keywords

    Parental style; Parental practice; Consumer socialization; Demandingness; Responsiveness;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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