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Internet marketing and export market growth in Chile

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  • Bianchi, Constanza
  • Mathews, Shane

Abstract

Previous studies show that the Internet positively influences firms’ export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet marketing capabilities on export market growth in an emerging market. Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth.

Suggested Citation

  • Bianchi, Constanza & Mathews, Shane, 2016. "Internet marketing and export market growth in Chile," Journal of Business Research, Elsevier, vol. 69(2), pages 426-434.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:2:p:426-434
    DOI: 10.1016/j.jbusres.2015.06.048
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    7. Charmaine Glavas & Shane Mathews & Constanza Bianchi, 2017. "International opportunity recognition as a critical component for leveraging Internet capabilities and international market performance [Reconocimiento de oportunidad internacional como un componen," Journal of International Entrepreneurship, Springer, vol. 15(1), pages 1-35, March.
    8. Shetewy, Nsreen & Shahin, Ahmed Ismail & Omri, Anis & Dai, Kuizao, 2022. "Impact of financial development and internet use on export growth: New evidence from machine learning models," Research in International Business and Finance, Elsevier, vol. 61(C).
    9. Kiran Javaria & Omar Masood & Fernando Garcia, 2020. "Strategies to manage the risks faced by consumers in developing e-commerce," Post-Print hal-03271869, HAL.
    10. Teruel Carrizosa, Mercedes & Coad, Alexander & Domnick, Clemens & Flachenecker, Florian & Harasztosi, Péter & Janiri, Mario Lorenzo & Pál, Rozália, 2021. "The birth of new high growth enterprises: Internationalisation through new digital technologies," EIB Working Papers 2021/02, European Investment Bank (EIB).
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    18. Riccardo Resciniti & Federica De Vanna, 2019. "A literature review on firms? internationalisation through e-commerce," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(1), pages 121-143.
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    20. Jonas Eduardsen & Svetla Marinova & Leonidas C. Leonidou & Paul Christodoulides, 2023. "Organizational Influences and Performance Impact of Cross-Border E-Commerce Barriers: The Moderating Role of Home Country Digital Infrastructure and Foreign Market Internet Penetration," Management International Review, Springer, vol. 63(3), pages 433-467, June.
    21. Saeed Tajdini, 2023. "The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 352-365, September.
    22. Tolstoy, Daniel & Nordman, Emilia Rovira & Vu, Uyen, 2022. "The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs," International Business Review, Elsevier, vol. 31(3).
    23. Marinella Boccia & Anna Maria Ferragina & Stefano Iandolo, 2022. "Follow the cloud! The impact of ICT on Italian provinces’ trade," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(4), pages 667-690, December.

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