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Internet marketing and export market growth in Chile

Author

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  • Bianchi, Constanza
  • Mathews, Shane

Abstract

Previous studies show that the Internet positively influences firms’ export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet marketing capabilities on export market growth in an emerging market. Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth.

Suggested Citation

  • Bianchi, Constanza & Mathews, Shane, 2016. "Internet marketing and export market growth in Chile," Journal of Business Research, Elsevier, vol. 69(2), pages 426-434.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:2:p:426-434
    DOI: 10.1016/j.jbusres.2015.06.048
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