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Untersuchung Der Präferenzen Russischer Fachbesucher Für Ausgewählte Messeleistungen

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  • Moser, Nataliya

Abstract

This paper presents an analysis of preferences of Russian trade visitors for selected exhibit attributes. We used Choice Based Conjoint Analysis to establish realistic measurement of choice tasks and hence to determine respondents behaviour. By conducting latent class analysis we extracted two segments of Russian trade visitors with different preferences for price, web presence, business program, presentations and visitor-service.

Suggested Citation

  • Moser, Nataliya, 2009. "Untersuchung Der Präferenzen Russischer Fachbesucher Für Ausgewählte Messeleistungen," IAMO Discussion Papers 91768, Institute of Agricultural Development in Transition Economies (IAMO).
    • Handle: RePEc:ags:iamodp:91768
    DOI: 10.22004/ag.econ.91768
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