Conjoint Analysis as an Instrument of Market Research Practice
In: Conjoint Measurement
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DOI: 10.1007/978-3-540-71404-0_1
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Citations
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Cited by:
- Charles Cunningham & Ken Deal & Yvonne Chen, 2010. "Adaptive Choice-Based Conjoint Analysis," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 3(4), pages 257-273, December.
- Andreas Falke & Harald Hruschka, 2017. "A Monte Carlo study of design-generating algorithms for the latent class mixed logit model," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 39(4), pages 1035-1053, October.
- Kick, Markus & Littich, Martina, 2015. "Brand and Reputation as Quality Signals on Regulated Markets," EconStor Preprints 182503, ZBW - Leibniz Information Centre for Economics.
- Charles Cunningham & Ken Deal & Heather Rimas & Heather Campbell & Ann Russell & Jennifer Henderson & Anne Matheson & Blake Melnick, 2008. "Using Conjoint Analysis to Model the Preferences of Different Patient Segments for Attributes of Patient-Centered Care," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 1(4), pages 317-330, October.
- Cornelia Schön & Pratibha Saini, 2018. "Market-Oriented Service Network Design When Demand is Sensitive to Congestion," Transportation Science, INFORMS, vol. 52(5), pages 1253-1275, October.
- Abdul Hamid Mar Iman & Fu Yek Pieng & Christopher Gan, 2012. "A Conjoint Analysis of Buyers' Preferences for Residential Property," International Real Estate Review, Global Social Science Institute, vol. 15(1), pages 73-105.
- Moser, Nataliya, 2009. "Untersuchung Der Präferenzen Russischer Fachbesucher Für Ausgewählte Messeleistungen," IAMO Discussion Papers 91768, Institute of Agricultural Development in Transition Economies (IAMO).
- repec:zbw:iamodp:91768 is not listed on IDEAS
- Möser, Nataliya, 2009. "Untersuchung der Präferenzen russischer Fachbesucher für ausgewählte Messeleistungen [Analysis of preferences of Russian trade visitors for selected exhibit attributes]," IAMO Discussion Papers 124, Leibniz Institute of Agricultural Development in Transition Economies (IAMO).
- Jan R. Landwehr & Andreas Herrmann & Mark Heitmann, 2009. "To be different or to be average? [Die Attraktivität des Durchschnittsprodukts]," Schmalenbach Journal of Business Research, Springer, vol. 61(3), pages 226-250, May.
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Keywords
Market Research; Consumer Research; Conjoint Analysis; Conjoint Measurement; Adaptive Conjoint Analysis;All these keywords.
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