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Developments in Conjoint Analysis

In: Handbook of Marketing Decision Models

Author

Listed:
  • Vithala R. Rao

    (Cornell University)

Abstract

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Suggested Citation

  • Vithala R. Rao, 2008. "Developments in Conjoint Analysis," International Series in Operations Research & Management Science, in: Berend Wierenga (ed.), Handbook of Marketing Decision Models, chapter 0, pages 23-53, Springer.
    • Handle: RePEc:spr:isochp:978-0-387-78213-3_2
    DOI: 10.1007/978-0-387-78213-3_2
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    Citations

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    Cited by:

    1. Ludovik Coba & Laurens Rook & Markus Zanker, 2020. "Choosing between hotels: impact of bimodal rating summary statistics and maximizing behavioral tendency," Information Technology & Tourism, Springer, vol. 22(1), pages 167-186, March.
    2. James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao, 2015. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 19-40, March.
    3. Chiambaretto, Paul, 2021. "Air passengers’ willingness to pay for ancillary services on long-haul flights," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 147(C).
    4. Frode Alfnes & Maren Bachke & Mette Wik, 2012. "Eliciting donor preferences," Artefactual Field Experiments 00098, The Field Experiments Website.
    5. Jong Seok Kim, 2017. "Empirical Analysis Of Consumer Willingness To Pay For Smart Phone Attributes In Multi-Countries," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(02), pages 1-37, February.
    6. Kick, Markus & Littich, Martina, 2015. "Brand and Reputation as Quality Signals on Regulated Markets," EconStor Preprints 182503, ZBW - Leibniz Information Centre for Economics.
    7. Sumeetha R. Natesan & Goutam Dutta, 2022. "A comparison of logarithmic goal programming and conjoint analysis to generate priority point vectors: an experimental approach," OPSEARCH, Springer;Operational Research Society of India, vol. 59(2), pages 518-549, June.
    8. Francesco Moresino, 2021. "A Robust Share-of-Choice Model," Mathematics, MDPI, vol. 9(3), pages 1-10, February.
    9. Natesan, Sumeetha R. & Dutta, Goutam, 2020. "Development of Utility Function for Vehicle Insurance: Comparison of Logarithmic Goal Programming Method and Conjoint Analysis Method," IIMA Working Papers WP 2020-02-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    10. Michael Keane & Nada Wasi, 2013. "Comparing Alternative Models Of Heterogeneity In Consumer Choice Behavior," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 28(6), pages 1018-1045, September.

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