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Developments in Conjoint Analysis

In: Handbook of Marketing Decision Models

Author

Listed:
  • Vithala R. Rao

    (Cornell University)

Abstract

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Suggested Citation

  • Vithala R. Rao, 2008. "Developments in Conjoint Analysis," International Series in Operations Research & Management Science, in: Berend Wierenga (ed.), Handbook of Marketing Decision Models, chapter 0, pages 23-53, Springer.
    • Handle: RePEc:spr:isochp:978-0-387-78213-3_2
    DOI: 10.1007/978-0-387-78213-3_2
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    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
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    Cited by:

    1. James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao, 2015. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 19-40, March.
    2. Francesco Moresino, 2021. "A Robust Share-of-Choice Model," Mathematics, MDPI, vol. 9(3), pages 1-10, February.
    3. Chiambaretto, Paul, 2021. "Air passengers’ willingness to pay for ancillary services on long-haul flights," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 147(C).
    4. Jong Seok Kim, 2017. "Empirical Analysis Of Consumer Willingness To Pay For Smart Phone Attributes In Multi-Countries," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(02), pages 1-37, February.
    5. Kick, Markus & Littich, Martina, 2015. "Brand and Reputation as Quality Signals on Regulated Markets," EconStor Preprints 182503, ZBW - Leibniz Information Centre for Economics.
    6. Frode Alfnes & Maren Bachke & Mette Wik, 2012. "Eliciting donor preferences," Artefactual Field Experiments 00098, The Field Experiments Website.
    7. Natesan, Sumeetha R. & Dutta, Goutam, 2020. "Development of Utility Function for Vehicle Insurance: Comparison of Logarithmic Goal Programming Method and Conjoint Analysis Method," IIMA Working Papers WP 2020-02-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    8. Ludovik Coba & Laurens Rook & Markus Zanker, 2020. "Choosing between hotels: impact of bimodal rating summary statistics and maximizing behavioral tendency," Information Technology & Tourism, Springer, vol. 22(1), pages 167-186, March.
    9. Sumeetha R. Natesan & Goutam Dutta, 2022. "A comparison of logarithmic goal programming and conjoint analysis to generate priority point vectors: an experimental approach," OPSEARCH, Springer;Operational Research Society of India, vol. 59(2), pages 518-549, June.
    10. Michael Keane & Nada Wasi, 2013. "Comparing Alternative Models Of Heterogeneity In Consumer Choice Behavior," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 28(6), pages 1018-1045, September.

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