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Wine consumption frequency during lockdown in the Iberian markets

Author

Listed:
  • Jo�o Rebelo

    (University of Tr�s-os-Montes and Alto Douro (UTAD))

  • Ra�l Comp�s

    (Universitat Polit�cnica de Val�ncia)

  • Samuel Faria

    (University of Tr�s-os-Montes and Alto Douro (UTAD))

  • T�nia Gon�alves

    (University of Tr�s-os-Montes and Alto Douro (UTAD))

  • Vicente Pinilla

    (University of Zaragoza)

  • Katrin Sim�n-Elorz

    (Universidad P�blica de Navarra)

Abstract

This study aims to analyse how psychological factors related to the Covid-19 lockdown affected wine consumption frequency among Iberian consumers. To achieve this goal, data collected from an online survey in Europe was used, comprising 4489 observations for Portuguese and Spanish samples. Using an ordered probit model, the wine consumption frequency is analysed as a function of a set of explanatory variables related to psychological factors and also sociodemographic variables, motivations related variables, and consumption characterization. Results allowed us to conclude that the fear of isolation was important for Spanish respondents to increase the probability of rising the frequency of consumption of wine, while in Portugal the fear of an economic crisis was the psychological factor leading to a higher consumption frequency. In both countries, psychological factors have influenced the frequency of wine consumption during the lockdown due to Covid-19. However, the impact of Covid-19 was felt differently in Spain and Portugal, with differences both in psychological and behavioural attitudes that have influenced the frequency of wine consumption that could indicate also significative cultural differences.

Suggested Citation

  • Jo�o Rebelo & Ra�l Comp�s & Samuel Faria & T�nia Gon�alves & Vicente Pinilla & Katrin Sim�n-Elorz, 2021. "Wine consumption frequency during lockdown in the Iberian markets," Documentos de Trabajo dt2021-02, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    • Handle: RePEc:zar:wpaper:dt2021-02
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    References listed on IDEAS

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    Cited by:

    1. Britta Niklas & Jean‐Marie Cardebat & Robin M. Back & Davide Gaeta & Vicente Pinilla & João Rebelo & Roberto Jara‐Rojas & Guenter Schamel, 2022. "Wine industry perceptions and reactions to the COVID‐19 crisis in the Old and New Worlds: Do business models make a difference?," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 810-831, October.

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    More about this item

    Keywords

    Covid-19; consumer behaviour; lockdown; psychological factors; wine consumption; frequency;
    All these keywords.

    JEL classification:

    • C2 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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