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Managing Policy Networks: A Social Marketing- And Collective Intelligence Systems-Driven View

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  • Carmen Echebarria
  • Jose M. Barrutia

Abstract

This research contributes a new view of Policy Networks (PN) management. The research object is a successful PN practice in the Basque Country (BC) over an 8-year period, in relation to Local Agenda 21 (LA21) promotion. The Basque experience is studied using a qualitative and a quantitative approach. PNs are viewed as social marketing-driven collective intelligence systems built to have an effect on municipality commitment to LA21 (in terms of value, satisfaction and loyalty). The research concludes that by fostering the co-development ‘genome' (a mix of co-decision, co-creation, love, glory and money ‘genes') a commitment to the new tool is achieved.

Suggested Citation

  • Carmen Echebarria & Jose M. Barrutia, 2011. "Managing Policy Networks: A Social Marketing- And Collective Intelligence Systems-Driven View," ERSA conference papers ersa11p1402, European Regional Science Association.
    • Handle: RePEc:wiw:wiwrsa:ersa11p1402
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    References listed on IDEAS

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    1. Hanne Heen, 2009. "‘One Size Does Not Fit All’," Public Management Review, Taylor & Francis Journals, vol. 11(2), pages 235-253, March.
    2. Brian Head, 2008. "Assessing network-based collaborations," Public Management Review, Taylor & Francis Journals, vol. 10(6), pages 733-749.
    3. Chris Skelcher & Helen Sullivan, 2008. "Theory-driven approaches to analysing collaborative performance," Public Management Review, Taylor & Francis Journals, vol. 10(6), pages 751-771.
    4. Joris Voets & Wouter Van Dooren & Filip De Rynck, 2008. "A Framework for Assessing the Performance of Policy Networks," Public Management Review, Taylor & Francis Journals, vol. 10(6), pages 773-790.
    5. José M. Barrutia & Carmen Echebarria, 2007. "Regional Network for Quality Promotion: A Case-study of the Basque Country," European Planning Studies, Taylor & Francis Journals, vol. 15(3), pages 429-451, April.
    6. Gernot Grabher & Oliver Ibert & Saskia Flohr, 2008. "The Neglected King: The Customer in the New Knowledge Ecology of Innovation," Economic Geography, Taylor & Francis Journals, vol. 84(3), pages 253-280, July.
    7. Carmen Echebarria & Jose M Barrutia & Itziar Aguado, 2009. "The ISC Framework: Modelling Drivers for the Degree of Local Agenda 21 Implantation in Western Europe," Environment and Planning A, , vol. 41(4), pages 980-995, April.
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