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Digital technology adoption drives strategic renewal for successful digital transformation

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  • Jacques Bughin
  • Tobias Kretschmer
  • Nicolas van Zeebroeck

Abstract

A large focus of digital transformation has been on embedding digitization across organizational functions, but the most successful transformations are often coupled with strategic renewal. A deeper look at successful digital transformations shows that strategic renewal is facilitated by pervasive digital technology adoption, as those technologies are disruptive in nature and help shift the corporate mindset towards a less defensive posture. We derive and discuss the implications of this result for managers and organizations.

Suggested Citation

  • Jacques Bughin & Tobias Kretschmer & Nicolas van Zeebroeck, 2021. "Digital technology adoption drives strategic renewal for successful digital transformation," ULB Institutional Repository 2013/328855, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:ulb:ulbeco:2013/328855
    Note: SCOPUS: ar.j
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    1. repec:ulb:ulbeco:2013/249805 is not listed on IDEAS
    2. Nicolas van Zeebroeck & Tobias Kretschmer & Jacques Bughin, 2021. "Digital is Strategy: The Role of Digital Technology Adoption in Strategy Renewal," ULB Institutional Repository 2013/325553, ULB -- Universite Libre de Bruxelles.
    3. Magistretti, Stefano & Dell’Era, Claudio & Messeni Petruzzelli, Antonio, 2019. "How intelligent is Watson? Enabling digital transformation through artificial intelligence," Business Horizons, Elsevier, vol. 62(6), pages 819-829.
    4. Rajshree Agarwal & Constance E. Helfat, 2009. "Strategic Renewal of Organizations," Organization Science, INFORMS, vol. 20(2), pages 281-293, April.
    5. Thomas Reardon & Amir Heiman & Liang Lu & Chandra S.R. Nuthalapati & Rob Vos & David Zilberman, 2021. "“Pivoting” by food industry firms to cope with COVID‐19 in developing regions: E‐commerce and “copivoting” delivery intermediaries," Agricultural Economics, International Association of Agricultural Economists, vol. 52(3), pages 459-475, May.
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    Cited by:

    1. Sayed Fayaz Ahmad & Muhammad Mansoor Alam & Mohd. Khairil Rahmat & Muhammad Khalil Shahid & Mahnaz Aslam & Nur Agus Salim & Mohammed Hasan Ali Al-Abyadh, 2023. "Leading Edge or Bleeding Edge: Designing a Framework for the Adoption of AI Technology in an Educational Organization," Sustainability, MDPI, vol. 15(8), pages 1-20, April.
    2. Vu Khanh Quy & Bui Trung Thanh & Abdellah Chehri & Dao Manh Linh & Do Anh Tuan, 2023. "AI and Digital Transformation in Higher Education: Vision and Approach of a Specific University in Vietnam," Sustainability, MDPI, vol. 15(14), pages 1-16, July.
    3. Kiru Sichoongwe, 2024. "Adoption Behaviour of Digital Technologies by Firms: Evidence from South Africa’s Manufacturing Sector," Global Business Review, International Management Institute, vol. 25(2_suppl), pages 244-264, April.
    4. Ladu, Luana & Koch, Claudia & Asna Ashari, Parsa & Blind, Knut & Castka, Pavel, 2024. "Technology adoption and digital maturity in the conformity assessment industry: Empirical evidence from an international study," Technology in Society, Elsevier, vol. 77(C).

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