IDEAS home Printed from https://ideas.repec.org/p/ulb/ulbeco/2013-328855.html
   My bibliography  Save this paper

Digital technology adoption drives strategic renewal for successful digital transformation

Author

Listed:
  • Jacques Bughin
  • Tobias Kretschmer
  • Nicolas van Zeebroeck

Abstract

A large focus of digital transformation has been on embedding digitization across organizational functions, but the most successful transformations are often coupled with strategic renewal. A deeper look at successful digital transformations shows that strategic renewal is facilitated by pervasive digital technology adoption, as those technologies are disruptive in nature and help shift the corporate mindset towards a less defensive posture. We derive and discuss the implications of this result for managers and organizations.

Suggested Citation

  • Jacques Bughin & Tobias Kretschmer & Nicolas van Zeebroeck, 2021. "Digital technology adoption drives strategic renewal for successful digital transformation," ULB Institutional Repository 2013/328855, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:ulb:ulbeco:2013/328855
    Note: SCOPUS: ar.j
    as

    Download full text from publisher

    File URL: https://dipot.ulb.ac.be/dspace/bitstream/2013/328855/3/ieeetemr.pdf
    File Function: Full text for the whole work, or for a work part
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. repec:ulb:ulbeco:2013/249805 is not listed on IDEAS
    2. Nicolas van Zeebroeck & Tobias Kretschmer & Jacques Bughin, 2021. "Digital is Strategy: The Role of Digital Technology Adoption in Strategy Renewal," ULB Institutional Repository 2013/325553, ULB -- Universite Libre de Bruxelles.
    3. Magistretti, Stefano & Dell’Era, Claudio & Messeni Petruzzelli, Antonio, 2019. "How intelligent is Watson? Enabling digital transformation through artificial intelligence," Business Horizons, Elsevier, vol. 62(6), pages 819-829.
    4. Rajshree Agarwal & Constance E. Helfat, 2009. "Strategic Renewal of Organizations," Organization Science, INFORMS, vol. 20(2), pages 281-293, April.
    5. Thomas Reardon & Amir Heiman & Liang Lu & Chandra S.R. Nuthalapati & Rob Vos & David Zilberman, 2021. "“Pivoting” by food industry firms to cope with COVID‐19 in developing regions: E‐commerce and “copivoting” delivery intermediaries," Agricultural Economics, International Association of Agricultural Economists, vol. 52(3), pages 459-475, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vu Khanh Quy & Bui Trung Thanh & Abdellah Chehri & Dao Manh Linh & Do Anh Tuan, 2023. "AI and Digital Transformation in Higher Education: Vision and Approach of a Specific University in Vietnam," Sustainability, MDPI, vol. 15(14), pages 1-16, July.
    2. Kiru Sichoongwe, 2024. "Adoption Behaviour of Digital Technologies by Firms: Evidence from South Africa’s Manufacturing Sector," Global Business Review, International Management Institute, vol. 25(2_suppl), pages 244-264, April.
    3. Sayed Fayaz Ahmad & Muhammad Mansoor Alam & Mohd. Khairil Rahmat & Muhammad Khalil Shahid & Mahnaz Aslam & Nur Agus Salim & Mohammed Hasan Ali Al-Abyadh, 2023. "Leading Edge or Bleeding Edge: Designing a Framework for the Adoption of AI Technology in an Educational Organization," Sustainability, MDPI, vol. 15(8), pages 1-20, April.
    4. Ladu, Luana & Koch, Claudia & Asna Ashari, Parsa & Blind, Knut & Castka, Pavel, 2024. "Technology adoption and digital maturity in the conformity assessment industry: Empirical evidence from an international study," Technology in Society, Elsevier, vol. 77(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jacques Bughin & Nicolas van Zeebroeck, 2024. "Strategic Renewal and Corporate Return of Digital Transformation," Working Papers TIMES² 2024-071, ULB -- Universite Libre de Bruxelles.
    2. Keun-Seob Choi & Jeong-Dong Lee & Chulwoo Baek, 2016. "Growth of De Alio and De Novo firms in the new and renewable energy industry," Industry and Innovation, Taylor & Francis Journals, vol. 23(4), pages 295-312, May.
    3. Stefano D’Angelo & Angelo Cavallo & Antonio Ghezzi & Francesco Di Lorenzo, 2024. "Understanding corporate entrepreneurship in the digital age: a review and research agenda," Review of Managerial Science, Springer, vol. 18(12), pages 3719-3774, December.
    4. Hazhir Rahmandad & Nelson Repenning, 2016. "Capability erosion dynamics," Strategic Management Journal, Wiley Blackwell, vol. 37(4), pages 649-672, April.
    5. Kazadi, Kande & Lievens, Annouk & Mahr, Dominik, 2016. "Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders," Journal of Business Research, Elsevier, vol. 69(2), pages 525-540.
    6. Martín-Rojas, Rodrigo & Garrido-Moreno, Aurora & García-Morales, Víctor J., 2023. "Social media use, corporate entrepreneurship and organizational resilience: A recipe for SMEs success in a post-Covid scenario," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    7. Byung-Jik Kim & Julak Lee, 2024. "The mental health implications of artificial intelligence adoption: the crucial role of self-efficacy," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    8. Brewis, Claire & Dibb, Sally & Meadows, Maureen, 2023. "Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent firms," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    9. Christoph Markmann & Alexander Spickermann & Heiko A. von der Gracht & Alexander Brem, 2021. "Improving the question formulation in Delphi‐like surveys: Analysis of the effects of abstract language and amount of information on response behavior," Futures & Foresight Science, John Wiley & Sons, vol. 3(1), March.
    10. Huy-Cuong Vo-Thai & Shihmin Lo & My-Linh Tran, 2021. "How Capability Reconfiguration in Coping With External Dynamism Can Shape the Performance of the Vietnamese Enterprises," SAGE Open, , vol. 11(3), pages 21582440211, July.
    11. Sandeep Devanatha Pillai & Brent Goldfarb & David Kirsch, 2024. "Lovely and likely: Using historical methods to improve inference to the best explanation in strategy," Strategic Management Journal, Wiley Blackwell, vol. 45(8), pages 1539-1566, August.
    12. Yue M. Zhou & Xiang Wan, 2017. "Product variety, sourcing complexity, and the bottleneck of coordination," Strategic Management Journal, Wiley Blackwell, vol. 38(8), pages 1569-1587, August.
    13. Sievinen, Hanna Maria & Ikäheimonen, Tuuli & Pihkala, Timo, 2020. "Owners’ rule-based decision-making in family firm strategic renewal," Scandinavian Journal of Management, Elsevier, vol. 36(3).
    14. Jan-Erik Vahlne & Jan Johanson, 2017. "From internationalization to evolution: The Uppsala model at 40 years," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(9), pages 1087-1102, December.
    15. Jacques Bughin & Francis Hinterman & Sybille Berjoan, 2022. "A Good Crisis (not) Wasted: How Exploiting and Expanding Dynamic Capabilities Shape Corporate Performance During the Covid Pandemic," Working Papers TIMES² WP2022-051, ULB -- Universite Libre de Bruxelles.
    16. Metin Ocak & Alperen Ozturk, 2018. "The Role of Transformational Leadership Behaviours’ Effects on Corporate Entrepreneurship Behaviours and Financial Performance of Firms," International Review of Management and Marketing, Econjournals, vol. 8(4), pages 45-55.
    17. David H. Weng & Yasuhiro Yamakawa, 2023. "I believe I can fly: how target venture CEO overconfidence affects acquisition completion," Small Business Economics, Springer, vol. 61(1), pages 127-151, June.
    18. Laura Calvet & Rocio de la Torre & Anita Goyal & Mage Marmol & Angel A. Juan, 2020. "Modern Optimization and Simulation Methods in Managerial and Business Economics: A Review," Administrative Sciences, MDPI, vol. 10(3), pages 1-23, July.
    19. Andrew D. Henderson & Melissa E. Graebner, 2020. "Entering a Golden Age of Sustained Superiority: Entrepreneurial Creation or Discovery?," Organization Science, INFORMS, vol. 31(6), pages 1432-1451, November.
    20. Zakaryan, Arusyak, 2023. "Organizational knowledge networks, search and exploratory invention," Technovation, Elsevier, vol. 122(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ulb:ulbeco:2013/328855. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Benoit Pauwels (email available below). General contact details of provider: https://edirc.repec.org/data/ecsulbe.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.