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Strategic Renewal and Corporate Return of Digital Transformation

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  • Jacques Bughin
  • Nicolas van Zeebroeck

Abstract

Strategic renewal has gained large momentum as an important process made by incumbents when transitioning towards digitization. This research systematically tests and confirms the importance of strategic renewal as a key leverage point to reap financial benefits out of using digital technologies .We also explain the paradox of limited strategic renewal in incumbents as a result of major organizational barriers.

Suggested Citation

  • Jacques Bughin & Nicolas van Zeebroeck, 2024. "Strategic Renewal and Corporate Return of Digital Transformation," Working Papers TIMES² 2024-071, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:ict:wpaper:2013/368093
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    References listed on IDEAS

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