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Investigating the Impact of Firm Strategy – Click-and-Brick, Brick-and-Mortar, and Pure-Click – on Financial Performance

Author

Listed:
  • Myung Ko

    (The University of Texas at San Antonio)

  • Narcyz Roztocki

    (State University of New York at New Paltz)

Abstract

Attracted by the numerous benefits of E-commerce, many traditional brick-and-mortar firms have embraced the Internet to supplement their business operations and have adopted the “click-and-brick” approach. Despite these changes, insufficient empirical research has been conducted on the impact of different firm types on financial performance. Based on the resource-based view, this study presents empirical research examining the possible ramifications and an overall impact. This study does this by comparing financial performance of click-and-brick firms with the performance of traditional, as well as pure-click firms that rely solely on the Internet.

Suggested Citation

  • Myung Ko & Narcyz Roztocki, 2009. "Investigating the Impact of Firm Strategy – Click-and-Brick, Brick-and-Mortar, and Pure-Click – on Financial Performance," Working Papers 0092, College of Business, University of Texas at San Antonio.
    • Handle: RePEc:tsa:wpaper:00120is
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    File URL: http://interim.business.utsa.edu/wps/IS/0092IS-299-2009.pdf
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    References listed on IDEAS

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    Cited by:

    1. Yunji Moon & Deborah J. Armstrong, 2020. "Service quality factors affecting customer attitudes in online-to-offline commerce," Information Systems and e-Business Management, Springer, vol. 18(1), pages 1-34, March.
    2. Toufaily, Elissar & Pons, Frank, 2017. "Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry: A multichannel perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 58-69.
    3. Toufaily, Elissar & Souiden, Nizar & Ladhari, Riadh, 2013. "Consumer trust toward retail websites: Comparison between pure click and click-and-brick retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 538-548.

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    More about this item

    Keywords

    E-commerce; pure-click; click-and-brick; brick-and-mortar; financial performance; resourced-based view;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General

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