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The converging business models of Internet and bricks-and-mortar retailers

Author

Listed:
  • Enders, Albrecht
  • Jelassi, Tawfik

Abstract

The authors discuss the advantages and disadvantages of traditional store-based and online retailing. To minimise the drawbacks, the emerging trend in retailing is a covergence of the two business models of retailing. Several examples of major companies in 'bricks-and-mortar' and 'online retailing' are cited. In particular, it is pointed out that the stakes are not as clearly in favour of the pure Internet retailers, as often portrayed -- the quality of execution of the individual company is paramount.

Suggested Citation

  • Enders, Albrecht & Jelassi, Tawfik, 2000. "The converging business models of Internet and bricks-and-mortar retailers," European Management Journal, Elsevier, vol. 18(5), pages 542-550, October.
    • Handle: RePEc:eee:eurman:v:18:y:2000:i:5:p:542-550
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    Citations

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    Cited by:

    1. Guillermo Reyes González & Ralf Eder Lange, 2013. "The Pull Model as the E-Commerce Strategy For Business-To-Consumer Sites," Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics), Tecnológico de Monterrey, Campus Ciudad de México, vol. 7(2), pages 69-80.
    2. Stefanović Suzana & Stanković Milica, 2014. "The Role Of ICT And The Internet In The Development Of Franchise Systems," Economic Themes, Sciendo, vol. 52(4), pages 409-435, December.
    3. de Cosmo, Lucrezia Maria & Piper, Luigi & Nataraajan, Rajan & Petruzzellis, Luca, 2022. "The effects of circular format on store patronage: An Italian perspective," Journal of Business Research, Elsevier, vol. 140(C), pages 430-438.
    4. Irene Y. L. Chen & Yi-Shun Wang & Bo-Ruei Li, 2021. "Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan," Sustainability, MDPI, vol. 13(6), pages 1-17, March.
    5. Marcello Sansone & Roberto Bruni & Annarita Colamatteo & Maria Anna Pagnanelli, 2017. "Dynamic capabilities in retailers? marketing strategies: Defining an analysis model," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(2), pages 17-42.
    6. Myung Ko & Narcyz Roztocki, 2009. "Investigating the Impact of Firm Strategy – Click-and-Brick, Brick-and-Mortar, and Pure-Click – on Financial Performance," Working Papers 0092, College of Business, University of Texas at San Antonio.

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