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The advantages of using Best-Worst Model for hybrid products

Author

Listed:
  • Anca Tamas

    (Center of International Business and Economics, Bucharest University of Economic Studies)

  • Ruxandra Popescu

    (Bucharest University of Economic Studies)

Abstract

Purpose-the aim of this paper is to highlight the advantages of using Best-Worst Model to find out the importance of country of origin of hybrid products for specialistsDesign/Methodology/Approach-quantitative methods: questionnaires. SPSS was used for computing the scores and to check out if the gender or age has an influence on the scores.Findings- for specialists or consumers familiar with products, country of origin is of low importance, it is less important comparing to price or quality and it doesn?t have a significant effect on buying intention.Practical implications-the paper is very for researchers, it was proved that Best-Worst Model is more objective than other types of survey.Originality/Value-the application of the Best-Worst Model on specific categories of goods.

Suggested Citation

  • Anca Tamas & Ruxandra Popescu, 2017. "The advantages of using Best-Worst Model for hybrid products," Proceedings of Economics and Finance Conferences 4507471, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iefpro:4507471
    as

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    References listed on IDEAS

    as
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    3. Ravi Parameswaran & Attila Yaprak, 1987. "A Cross-National Comparison of Consumer Research Measures," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 18(1), pages 35-49, March.
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    More about this item

    Keywords

    Best-Worst Model; consumer behavior; hybrid products;
    All these keywords.

    JEL classification:

    • B41 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Economic Methodology
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods

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