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A psychometric theory that measures up to marketing reality: An adapted Many Faceted IRT model

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  • Wang, Luming
  • Finn, Adam

Abstract

符合市场行销现实的心理计量学理论：

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  • Wang, Luming & Finn, Adam, 2014. "A psychometric theory that measures up to marketing reality: An adapted Many Faceted IRT model," Australasian marketing journal, Elsevier, vol. 22(2), pages 93-102.
    • Handle: RePEc:eee:aumajo:v:22:y:2014:i:2:p:93-102
    DOI: 10.1016/j.ausmj.2013.11.001
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    References listed on IDEAS

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    6. Martijn G. De Jong & Jan-Benedict E. M. Steenkamp & Jean-Paul Fox, 2007. "Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(2), pages 260-278, June.
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