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Monetary incentives in mail surveys

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  • Armstrong, J. Scott

Abstract

Eighteen empirical studies from fourteen different researchers provide evidence that prepaid monetary incentives have a strong positive impact on the response rate in mail surveys. One of these studies is described here and an attempt is made to generalize from all eighteen about the relationship between size of incentives and reduction in nonresponse. These generalizations should be of value for the design of mail survey studies.

Suggested Citation

  • Armstrong, J. Scott, 1975. "Monetary incentives in mail surveys," MPRA Paper 81695, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:81695
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    References listed on IDEAS

    as
    1. Armstrong, J. Scott & Overton, Terry, 1971. "Brief vs. comprehensive descriptions in measuring intentions to purchase," MPRA Paper 81697, University Library of Munich, Germany.
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    Cited by:

    1. Michael Bowling, J. & Rimer, Barbara K. & Lyons, Elizabeth J. & Golin, Carol E. & Frydman, Gilles & Ribisl, Kurt M., 2006. "Methodologic challenges of e-health research," Evaluation and Program Planning, Elsevier, vol. 29(4), pages 390-396, November.
    2. Arvydas Jadevicius & Brian Sloan & Andrew Brown, 2013. "Property Market Modelling and Forecasting: A Case for Simplicity," ERES eres2013_10, European Real Estate Society (ERES).
    3. Jobber, David & Saunders, John & Mitchell, Vince-Wayne, 2004. "Prepaid monetary incentive effects on mail survey response," Journal of Business Research, Elsevier, vol. 57(4), pages 347-350, April.
    4. Collin Weigel & Laura A. Paul & Paul J. Ferraro & Kent D. Messer, 2021. "Challenges in Recruiting U.S. Farmers for Policy‐Relevant Economic Field Experiments," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(2), pages 556-572, June.
    5. Armstrong, J. Scott & Yokum, J. Thomas, 1994. "Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups," MPRA Paper 81691, University Library of Munich, Germany.
    6. Jobber, David & Saunders, John & Mitchell, Vince-Wayne, 2004. "Prepaid monetary incentive effects on mail survey response," Journal of Business Research, Elsevier, vol. 57(1), pages 21-25, January.
    7. Michael W. Robbins & Geoffrey Grimm & Brian Stecher & V. Darleen Opfer, 2018. "A Comparison of Strategies for Recruiting Teachers Into Survey Panels," SAGE Open, , vol. 8(3), pages 21582440187, August.
    8. Uri Gneezy & Pedro Rey-Biel, "undated". "On the Relative Efficiency of Performance Pay and Social Incentives," Working Papers 585, Barcelona School of Economics.
    9. Rebecca L. Collins & Phyllis L. Ellickson & Ron D. Hays & Daniel F. Mccaffrey, 2000. "Effects of Incentive Size and Timing on Response Rates to a Follow-Up Wave of a Longitudinal Mailed Survey," Evaluation Review, , vol. 24(4), pages 347-363, August.
    10. JS Armstrong, 2005. "Review of Don A. Dillman's Mail and Telephone Surveys, New York: John Wiley & Sons, 1978," General Economics and Teaching 0502043, University Library of Munich, Germany.
    11. Allyson L. Holbrook & Isabel C. Farrar & Susan J. Popkin, 2006. "Surveying a Chicago Public Housing Development," Evaluation Review, , vol. 30(6), pages 779-802, December.
    12. Aleksandra Gajic & David Cameron & Jeremiah Hurley, 2012. "The cost-effectiveness of cash versus lottery incentives for a web-based, stated-preference community survey," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 13(6), pages 789-799, December.
    13. J Saunders & D Jobber & V Mitchell, 2006. "The optimum prepaid monetary incentives for mail surveys," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(10), pages 1224-1230, October.

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    More about this item

    Keywords

    marketing; market research; surveys;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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