IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/81691.html
   My bibliography  Save this paper

Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups

Author

Listed:
  • Armstrong, J. Scott
  • Yokum, J. Thomas

Abstract

Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar (U.S.)prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of 18.6% and 15.3%, respectively). Surprisingly, the U.S. dollar monetary incentive had a greater effect on foreign than U.S. response rates (gains of 32.6% and 12.9%, respectively).

Suggested Citation

  • Armstrong, J. Scott & Yokum, J. Thomas, 1994. "Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups," MPRA Paper 81691, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:81691
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/81691/1/MPRA_paper_81691.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Armstrong, J. Scott, 1975. "Monetary incentives in mail surveys," MPRA Paper 81695, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jobber, David & Saunders, John & Mitchell, Vince-Wayne, 2004. "Prepaid monetary incentive effects on mail survey response," Journal of Business Research, Elsevier, vol. 57(1), pages 21-25, January.
    2. Li, Julie Juan, 2008. "How to retain local senior managers in international joint ventures: The effects of alliance relationship characteristics," Journal of Business Research, Elsevier, vol. 61(9), pages 986-994, September.
    3. J Saunders & D Jobber & V Mitchell, 2006. "The optimum prepaid monetary incentives for mail surveys," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(10), pages 1224-1230, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. J Saunders & D Jobber & V Mitchell, 2006. "The optimum prepaid monetary incentives for mail surveys," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(10), pages 1224-1230, October.
    2. Rebecca L. Collins & Phyllis L. Ellickson & Ron D. Hays & Daniel F. Mccaffrey, 2000. "Effects of Incentive Size and Timing on Response Rates to a Follow-Up Wave of a Longitudinal Mailed Survey," Evaluation Review, , vol. 24(4), pages 347-363, August.
    3. Arvydas Jadevicius & Brian Sloan & Andrew Brown, 2013. "Property Market Modelling and Forecasting: A Case for Simplicity," ERES eres2013_10, European Real Estate Society (ERES).
    4. Collin Weigel & Laura A. Paul & Paul J. Ferraro & Kent D. Messer, 2021. "Challenges in Recruiting U.S. Farmers for Policy‐Relevant Economic Field Experiments," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(2), pages 556-572, June.
    5. Michael W. Robbins & Geoffrey Grimm & Brian Stecher & V. Darleen Opfer, 2018. "A Comparison of Strategies for Recruiting Teachers Into Survey Panels," SAGE Open, , vol. 8(3), pages 21582440187, August.
    6. Uri Gneezy & Pedro Rey-Biel, "undated". "On the Relative Efficiency of Performance Pay and Social Incentives," Working Papers 585, Barcelona School of Economics.
    7. Michael Bowling, J. & Rimer, Barbara K. & Lyons, Elizabeth J. & Golin, Carol E. & Frydman, Gilles & Ribisl, Kurt M., 2006. "Methodologic challenges of e-health research," Evaluation and Program Planning, Elsevier, vol. 29(4), pages 390-396, November.
    8. Jobber, David & Saunders, John & Mitchell, Vince-Wayne, 2004. "Prepaid monetary incentive effects on mail survey response," Journal of Business Research, Elsevier, vol. 57(4), pages 347-350, April.
    9. Allyson L. Holbrook & Isabel C. Farrar & Susan J. Popkin, 2006. "Surveying a Chicago Public Housing Development," Evaluation Review, , vol. 30(6), pages 779-802, December.
    10. JS Armstrong, 2005. "Review of Don A. Dillman's Mail and Telephone Surveys, New York: John Wiley & Sons, 1978," General Economics and Teaching 0502043, University Library of Munich, Germany.
    11. Aleksandra Gajic & David Cameron & Jeremiah Hurley, 2012. "The cost-effectiveness of cash versus lottery incentives for a web-based, stated-preference community survey," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 13(6), pages 789-799, December.
    12. Jobber, David & Saunders, John & Mitchell, Vince-Wayne, 2004. "Prepaid monetary incentive effects on mail survey response," Journal of Business Research, Elsevier, vol. 57(1), pages 21-25, January.

    More about this item

    Keywords

    marketing; surveys;

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:81691. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.