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Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups

Author

Listed:
  • JS Armstrong

    (The Wharton School - University of Pennsylvania)

  • J. Thomas Yokum

    (Angelo State University)

Abstract

Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar (U.S.) prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of 18.6% and 15.3%, respectively). Surprisingly, the U.S. dollar monetary incentive had a greater effect on foreign than U.S. response rates (gains of 32.6% and 12.9%, respectively).

Suggested Citation

  • JS Armstrong & J. Thomas Yokum, 2004. "Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups," General Economics and Teaching 0412015, University Library of Munich, Germany.
    • Handle: RePEc:wpa:wuwpgt:0412015
    Note: Type of Document - pdf; pages: 4
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    References listed on IDEAS

    as
    1. Armstrong, J. Scott, 1975. "Monetary incentives in mail surveys," MPRA Paper 81695, University Library of Munich, Germany.
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    Cited by:

    1. Jobber, David & Saunders, John & Mitchell, Vince-Wayne, 2004. "Prepaid monetary incentive effects on mail survey response," Journal of Business Research, Elsevier, vol. 57(1), pages 21-25, January.
    2. Li, Julie Juan, 2008. "How to retain local senior managers in international joint ventures: The effects of alliance relationship characteristics," Journal of Business Research, Elsevier, vol. 61(9), pages 986-994, September.
    3. J Saunders & D Jobber & V Mitchell, 2006. "The optimum prepaid monetary incentives for mail surveys," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(10), pages 1224-1230, October.

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    More about this item

    Keywords

    monetary incentives; marketing;

    JEL classification:

    • A - General Economics and Teaching

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