Green packaging from a company’s perspective: Determining factors for packaging solutions in the German fruit juice industry
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References listed on IDEAS
- Tobias Hahn & Mandy Scheermesser, 2006. "Approaches to corporate sustainability among German companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 13(3), pages 150-165, July.
- Claro, Danny Pimentel & Laban Neto, Silvio Abrahão & de Oliveira Claro, Priscila Borin, 2013. "Sustainability drivers in food retail," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 365-371.
- Polonsky, Michael Jay & Rosenberger, Philip III, 2001. "Reevaluating green marketing: a strategic approach," Business Horizons, Elsevier, vol. 44(5), pages 21-30.
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More about this item
Keywords
green packaging; environmentally-friendly packaging; fruit juice; product policy; marketing; expert interviews; Germany;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
- Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General
NEP fields
This paper has been announced in the following NEP Reports:- NEP-ENV-2015-07-18 (Environmental Economics)
- NEP-MKT-2015-07-18 (Marketing)
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