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Sustainability drivers in food retail

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  • Claro, Danny Pimentel
  • Laban Neto, Silvio Abrahão
  • de Oliveira Claro, Priscila Borin

Abstract

Sustainability has become a relevant issue for retailers. We develop an integrated model with three drivers of retailer's investments in sustainability. First, the more their processes, human resources and customer driven capabilities are developed, the more investments in sustainability tend to occur. Second, retailers leverage their relationships with suppliers to invest in sustainability. Third, competition and economic instability may also lead to long run investments in social and environmental. We tested three hypotheses by surveying 101 retailers operating supermarkets, hypermarkets and neighborhood stores that focus mainly on food with a limited offering of general merchandise and apparel. Our results show the importance of customer driven capabilities for investments in sustainability. Communication with the supplier also has an impact on investments, while the process and policies of the supplier relationship do not. Retailers invest in sustainability to coordinate this relationship. Our study sheds light on the drivers for sustainability and offers an understanding of how a retailer may invest further in sustainability.

Suggested Citation

  • Claro, Danny Pimentel & Laban Neto, Silvio Abrahão & de Oliveira Claro, Priscila Borin, 2013. "Sustainability drivers in food retail," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 365-371.
    • Handle: RePEc:eee:joreco:v:20:y:2013:i:3:p:365-371
    DOI: 10.1016/j.jretconser.2013.02.003
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    3. Nomita Pachar & Jyoti Dhingra Darbari & Kannan Govindan & P. C. Jha, 2022. "Sustainable performance measurement of Indian retail chain using two-stage network DEA," Annals of Operations Research, Springer, vol. 315(2), pages 1477-1515, August.
    4. Usama Awan & Amira Khattak & Sajeela Rabbani & Amandeep Dhir, 2020. "Buyer-Driven Knowledge Transfer Activities to Enhance Organizational Sustainability of Suppliers," Sustainability, MDPI, vol. 12(7), pages 1-14, April.
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    6. Usama Awan & Marlen Gabriele Arnold & Ismail Gölgeci, 2021. "Enhancing green product and process innovation: Towards an integrative framework of knowledge acquisition and environmental investment," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1283-1295, February.
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    9. Andreea-Daniela, GANGONE & Mihaela, ASANDEI, 2013. "The Map Of Sustainable European Retail," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 427-435.
    10. Ramme, Iris & Heimann, Ruth, 2015. "Green packaging from a company’s perspective: Determining factors for packaging solutions in the German fruit juice industry," MPRA Paper 65632, University Library of Munich, Germany.
    11. Kessous, Aurélie & Boncori, Anne-Laure & Paché, Gilles, 2016. "Are consumers sensitive to large retailers' sustainable practices? A semiotic analysis in the French context," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 117-130.
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