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Drivers of Sustainable Innovation Strategies for Increased Competition among Companies

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  • João M. Lopes

    (Miguel Torga Institute of Higher Education & NECE-UBI—Research Unit in Business Sciences, University of Beira Interior, Estrada do Sineiro, s/n, 6200-209 Covilhã, Portugal)

  • Sofia Gomes

    (REMIT—Research on Economics, Management and Information Technologies, University Portucalense, R. Dr. António Bernardino de Almeida 541, 4200-072 Porto, Portugal)

  • Rosselyn Pacheco

    (Miguel Torga Institute of Higher Education, Largo Cruz de Celas nº1, 3000-132 Coimbra, Portugal)

  • Elizabete Monteiro

    (Miguel Torga Institute of Higher Education, Largo Cruz de Celas nº1, 3000-132 Coimbra, Portugal)

  • Carolina Santos

    (Miguel Torga Institute of Higher Education, Largo Cruz de Celas nº1, 3000-132 Coimbra, Portugal)

Abstract

The present study aims to analyse the sustainable innovation strategies that companies can implement in their business models in order to improve their economic performance and become more competitive in the marketplace. This study uses a qualitative methodology based on the case method of nine companies. It was concluded that companies have concerns about environmental issues, translated into the implementation of sustainable practices in their business models, not because they are legal obligations, but because they incorporate sustainability in their strategic vision. Thus, companies add considerable value to their value chain and obtain a better strategic positioning in relation to competitors. It was also found that companies intend to implement innovative sustainable practices and that some companies have a business model that already incorporates sustainability strategies. Additionally, concerning sustainable innovation, we concluded that companies innovate in the manufacturing process (producing more with less) and with the product (modifying their product to make it more sustainable and greener). However, companies generally adopt a defensive sustainability strategy. This article is original because it simultaneously contributes to the development of the literature on sustainable innovation, sustainable strategies and company performance. It also recommends that companies improve their sustainable innovation strategies in business models to obtain a sustainable competitive advantage.

Suggested Citation

  • João M. Lopes & Sofia Gomes & Rosselyn Pacheco & Elizabete Monteiro & Carolina Santos, 2022. "Drivers of Sustainable Innovation Strategies for Increased Competition among Companies," Sustainability, MDPI, vol. 14(9), pages 1-18, May.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:9:p:5471-:d:807549
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    References listed on IDEAS

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    Cited by:

    1. Yu Liu & Hao Zhang, 2022. "Driving Sustainable Innovation in New Ventures: A Study Based on the fsQCA Approach," Sustainability, MDPI, vol. 14(9), pages 1-21, May.
    2. Ruiqi Song & Lingduan Xiang, 2023. "Driving New Venture Sustainability: A Study Based on Configuration Theory and Resource Orchestration Theory," Sustainability, MDPI, vol. 15(10), pages 1-18, May.
    3. Abdullah F. Alnaim & Nadia Abdelhamid Abdelmegeed Abdelwahed & Bahadur Ali Soomro, 2022. "Environmental Challenges and Green Innovation Strategy: A Vigorous Development of Greener Dynamics," Sustainability, MDPI, vol. 14(15), pages 1-18, August.
    4. Arnaldo Coelho & Jorge Ferreira & Catarina Proença, 2024. "The impact of green entrepreneurial orientation on sustainability performance through the effects of green product and process innovation: The moderating role of ambidexterity," Business Strategy and the Environment, Wiley Blackwell, vol. 33(4), pages 3184-3202, May.
    5. Erick Auma Omondi, 2024. "Enviropreneurial Marketing Strategies on Sustainability of Cement Industry in Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3s), pages 1945-1968, March.
    6. Bie, Fan & Yang, Yifan & Shen, Hebin & Zhao, Qi, 2024. "Inclusive digital economy, resource dependence and changes in the urban energy mix: City level analysis from China," Resources Policy, Elsevier, vol. 92(C).
    7. Pilar Martín-Hernández & Marta Gil-Lacruz & Ana Cristina Tesán-Tesán & Amalia Raquel Pérez-Nebra & Juan Luis Azkue-Beteta & María Luz Rodrigo-Estevan, 2022. "The Moderating Role of Teamwork Engagement and Teambuilding on the Effect of Teamwork Competence as a Predictor of Innovation Behaviors among University Students," IJERPH, MDPI, vol. 19(19), pages 1-16, September.

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