IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/65288.html
   My bibliography  Save this paper

A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies

Author

Listed:
  • Moisescu, Ovidiu-Ioan

Abstract

The paper investigates the extent to which the largest Romanian travel agencies, in terms of net turnover and profitability, adopt and communicate CSR practices, as reflected by the contents of their websites. The analyzed data regards a number of twenty Romanian travel agencies, which during the last five years have been present at least once in an annual top 10 of the highest net turnover and/or most profitable such specialized businesses. The website of each company was analyzed considering several variables related to the adoption and communication of CSR practices: the existence of a website section dedicated to CSR, the presence of CSR aspects within the section dedicated to the company’s mission, vision, values etc., mentions of relevant stakeholder groups, CSR domains, actual CSR activities etc. Although the literature regarding the impact of perceived CSR in the tourism industry suggests a significant level of influence on corporate reputation and, indirectly, on consumers’ behavior, trust, loyalty and other important commercial aspects, the results of the current research show a relatively low engagement of the top Romanian travel agencies in CSR activities, at least considering the extent to which they communicate these aspects through their websites.

Suggested Citation

  • Moisescu, Ovidiu-Ioan, 2014. "A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies," MPRA Paper 65288, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:65288
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/65288/1/MPRA_paper_65288.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    2. Wijk, Jeroen Van & Persoon, Winifred, 2006. "A Long-haul Destination:: Sustainability Reporting Among Tour Operators," European Management Journal, Elsevier, vol. 24(6), pages 381-395, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Claudia Gabriela Baicu & Iulia Monica Oehler-Sincai & Olimpia State & Delia Popescu, 2019. "Bioeconomy and Social Responsibility in The Sustainable Hotel Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(52), pages 639-639, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ovidiu-Ioan Moisescu, 2015. "Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 203-220.
    2. Rojan Baniya & Brijesh Thapa & Min-Seong Kim, 2019. "Corporate Social Responsibility Among Travel and Tour Operators in Nepal," Sustainability, MDPI, vol. 11(10), pages 1-13, May.
    3. Alatawi, Ibrahim A. & Ntim, Collins G. & Zras, Anis & Elmagrhi, Mohamed H., 2023. "CSR, financial and non-financial performance in the tourism sector: A systematic literature review and future research agenda," International Review of Financial Analysis, Elsevier, vol. 89(C).
    4. Maria Johann, 2022. "CSR Strategy in Tourism during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(7), pages 1-12, March.
    5. Agata Rudnicka & Janusz Reichel, 2012. "Improvement of social and environmental dimensions of quality in the context of ISO 26000 standard (Doskonalenie jakoœci organizacji w wymiarze spo³ecznym i œrodowiskowym w kontekœcie normy ISO 26000)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 10(37), pages 84-93.
    6. Daewook Kim & Myung-Il Choi, 2013. "A Comparison of Young Publics’ Evaluations of Corporate Social Responsibility Practices of Multinational Corporations in the United States and South Korea," Journal of Business Ethics, Springer, vol. 113(1), pages 105-118, March.
    7. Mariya Georgieva, 2020. "About the Corporate Social Responsibility Beyond the Framework of Charity," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(1), pages 35-44, April.
    8. Meyer, Margit & Waßmann, Jan, 2011. "Strategische Corporate Social Responsibility. Konzeptionelle Entwicklung und Implementierung in der Praxis am Beispiel 'dm-drogerie markt'," Research Papers on Marketing Strategy 3/2011, Julius-Maximilians-Universität Würzburg, Lehrstuhl für BWL und Marketing.
    9. Hangeun Lee & Seong Ho Lee, 2019. "The Impact of Corporate Social Responsibility on Long-Term Relationships in the Business-to-Business Market," Sustainability, MDPI, vol. 11(19), pages 1-12, September.
    10. Juelin Yin & Yuli Zhang, 2012. "Institutional Dynamics and Corporate Social Responsibility (CSR) in an Emerging Country Context: Evidence from China," Journal of Business Ethics, Springer, vol. 111(2), pages 301-316, December.
    11. Asif Khan & Chih-Cheng Chen & Kwanrat Suanpong & Athapol Ruangkanjanases & Santhaya Kittikowit & Shih-Chih Chen, 2021. "The Impact of CSR on Sustainable Innovation Ambidexterity: The Mediating Role of Sustainable Supply Chain Management and Second-Order Social Capital," Sustainability, MDPI, vol. 13(21), pages 1-25, November.
    12. Jared Peifer, 2014. "Fund Loyalty Among Socially Responsible Investors: The Importance of the Economic and Ethical Domains," Journal of Business Ethics, Springer, vol. 121(4), pages 635-649, June.
    13. WANG Jifu & GUPTA Vipin & LYBOLT Liza & WANG Xiuli, 2022. "Corrected Game Model In Csr: Mnc Strategies And Chinese Practice," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 17(3), pages 269-287, December.
    14. Gupta, Shruti & Pirsch, Julie, 2008. "The influence of a retailer's corporate social responsibility program on re-conceptualizing store image," Journal of Retailing and Consumer Services, Elsevier, vol. 15(6), pages 516-526.
    15. Diane Sharratt & Bitten H. Brigham & Martin Brigham, 2007. "The Utility of Social Obligations in the UK Energy Industry," Journal of Management Studies, Wiley Blackwell, vol. 44(8), pages 1503-1522, December.
    16. Cedric Dawkins, 2010. "Beyond Wages and Working Conditions: A Conceptualization of Labor Union Social Responsibility," Journal of Business Ethics, Springer, vol. 95(1), pages 129-143, August.
    17. Ewa Grzegorzewska-Ramocka, 2009. "Cele ekonomiczne i społeczne przedsiębiorstwa," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 7-8, pages 59-78.
    18. Mohammad Nurunnabi & Yazeed Alfakhri & Demah H. Alfakhri, 2018. "Consumer perceptions and corporate social responsibility: what we know so far," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 161-187, June.
    19. Asif Mahmood & Rana Tahir Naveed & Naveed Ahmad & Miklas Scholz & Muhammad Khalique & Mohammad Adnan, 2021. "Unleashing the Barriers to CSR Implementation in the SME Sector of a Developing Economy: A Thematic Analysis Approach," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    20. Vincenzo Formisano & Bernardino Quattrociocchi & Maria Fedele & Mario Calabrese, 2018. "From Viability to Sustainability: The Contribution of the Viable Systems Approach (VSA)," Sustainability, MDPI, vol. 10(3), pages 1-17, March.

    More about this item

    Keywords

    website-analysis; tourism; travel agencies; Romania;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:65288. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.