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Egypt's Image as a Tourist Destination: A Perspective of Foreign Tourists

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  • Ghada Abdalla, Mohamed

Abstract

The influence of tourism image on consumer behaviour was studied by many researches. Others have pointed out the effect of tourism image on quality perceived by tourists and on the satisfaction of them. This study was conducted with the purpose of studying the relationship between the image of a destination and tourist's behavioural intentions, and between that same image and the post-purchase evaluation of the quality of the whole destination and the tour. This study also examined the relationship between quality and satisfaction and between quality and the tourist’s behaviour variables. In addition, the relationship between promotion tools and image were also examined. The empirical study was conducted in two cities: Hurrahed representing recreational tourism and Cairo for cultural tourism .A self field questionnaire was used to collect information. Path analysis used to study the causal relationships among variables. The findings indicated that for recreation tourism image had effective role on behavioural variables and satisfaction. Perceived quality of the destination had a positive influence on satisfaction as well as willingness to return. On the contrary, for cultural tourism image affected the quality of both the destination and the tour. Whereas, image had no effect on willingness to return, satisfaction or recommendation.

Suggested Citation

  • Ghada Abdalla, Mohamed, 2007. "Egypt's Image as a Tourist Destination: A Perspective of Foreign Tourists," MPRA Paper 25374, University Library of Munich, Germany, revised 22 Sep 2007.
    • Handle: RePEc:pra:mprapa:25374
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    References listed on IDEAS

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    1. Andreasen, Alan R, 1984. "Life Status Changes and Changes in Consumer Preferences and Satisfaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 784-794, December.
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    Cited by:

    1. Stela Cazacu, 2017. "Moldovan Perception of Greece as a Tourism Destination," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 10(2), pages 48-59, June.

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    More about this item

    Keywords

    Tourism image; quality; satisfaction; Intention to return; willingness to recommend;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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