IDEAS home Printed from https://ideas.repec.org/a/bla/jconsa/v54y2020i2p675-700.html
   My bibliography  Save this article

Power and responsibility: Advertising self‐regulation and consumer protection in a digital world

Author

Listed:
  • Sonia Dickinson‐Delaporte
  • Kathleen Mortimer
  • Gayle Kerr
  • David S Waller
  • Alice Kendrick

Abstract

While advertising self‐regulation is generally considered effective in a closed, largely country‐based system, the digital world in which we now live is an open and global system. This raises challenges for consumer protection from national regulators trying to enforce compliance from global media platforms, advertisers, and consumers. Applying the power‐responsibility equilibrium, this study explores who has the power and who has the responsibility for advertising self‐regulation in a digital world. In doing so, it takes an ethnographic approach, eliciting insights from 18 key stakeholders in the self‐regulatory process, across the three geographical areas of Europe, United States, and Asia‐Pacific. The findings highlight the need for more collaboration and alignment of self‐regulatory systems and build a framework for action through embedding responsibility, aligning standards, initiating processes, and improving outcomes. Six recommendations are offered to restore the balance of power and responsibility.

Suggested Citation

  • Sonia Dickinson‐Delaporte & Kathleen Mortimer & Gayle Kerr & David S Waller & Alice Kendrick, 2020. "Power and responsibility: Advertising self‐regulation and consumer protection in a digital world," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 675-700, June.
  • Handle: RePEc:bla:jconsa:v:54:y:2020:i:2:p:675-700
    DOI: 10.1111/joca.12295
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/joca.12295
    Download Restriction: no

    File URL: https://libkey.io/10.1111/joca.12295?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Andreasen, Alan R, 1984. "Life Status Changes and Changes in Consumer Preferences and Satisfaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 784-794, December.
    2. Hess, David, 2001. "Regulating Corporate Social Performance: A New Look at Social Accounting, Auditing, and Reporting," Business Ethics Quarterly, Cambridge University Press, vol. 11(2), pages 307-330, April.
    3. Andreasen, Alan R, 1985. "Consumer Responses to Dissatisfaction in Loose Monopolies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(2), pages 135-141, September.
    4. Patrick Murphy, 2009. "The Relevance of Responsibility to Ethical Business Decisions," Journal of Business Ethics, Springer, vol. 90(2), pages 245-252, November.
    5. Akshaya Vijayalakshmi & Meng‐Hsien (Jenny) Lin & Russell N. Laczniak, 2018. "Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation," Journal of Consumer Affairs, Wiley Blackwell, vol. 52(3), pages 595-622, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Babin, Barry J. & Griffin, Mitch, 1998. "The nature of satisfaction: An updated examination and analysis," Journal of Business Research, Elsevier, vol. 41(2), pages 127-136, February.
    2. Martina E. Reitmeier & Jutta Roosen, 2015. "Life Transitions and Brand Switching: How Changes in Social Relationships are Linked to Changes in Yogurt Brand and Grocery Chain Choice," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 475-490, December.
    3. Kristen L. Walker & Kiya Bodendorf & Tina Kiesler & Georgie de Mattos & Mark Rostom & Amr Elkordy, 2023. "Compulsory technology adoption and adaptation in education: A looming student privacy problem," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 445-478, January.
    4. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.
    5. Vong, Fanny & Wong, IpKin Anthony, 2013. "Corporate and social performance links in the gaming industry," Journal of Business Research, Elsevier, vol. 66(9), pages 1674-1681.
    6. Ye Sang & Eunkyoung Han, 2023. "A win‐win way for corporate and stakeholders to achieve sustainable development: Corporate social responsibility value co‐creation scale development and validation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1177-1190, May.
    7. Mark Ojeme & Ogechi Adeola, 2023. "The relationship between business and bank: the role of perceived injustice in complaint behaviour," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 396-409, June.
    8. repec:dau:papers:123456789/10342 is not listed on IDEAS
    9. Manuel De Nicola & Anna Maria Maurizi, 2023. "What do companies report about their digital transformation?," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2023(2), pages 165-185.
    10. André Sobczak, 2003. "Codes of conduct in subcontracting networks : a labour law perspective," Post-Print hal-00687429, HAL.
    11. Donald R. Lehmann & Jeffrey R. Parker, 2017. "Disadoption," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 36-51, June.
    12. Ghada Abdalla, Mohamed, 2007. "Egypt's Image as a Tourist Destination: A Perspective of Foreign Tourists," MPRA Paper 25374, University Library of Munich, Germany, revised 22 Sep 2007.
    13. Garín-Muñoz, Teresa & Pérez-Amaral, Teodosio & Gijón, Covadonga & López, Rafael, 2016. "Consumer complaint behaviour in telecommunications: The case of mobile phone users in Spain," Telecommunications Policy, Elsevier, vol. 40(8), pages 804-820.
    14. Marta Dapena-Baron & Thomas W. Gruen & Lin Guo, 2020. "Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty," Journal of Brand Management, Palgrave Macmillan, vol. 27(3), pages 355-375, May.
    15. Julie Madon, 2023. "“When we got divorced, I left all my things behind.”: How the lifespan of household goods is linked to the biographical trajectory of their owners," Journal of Industrial Ecology, Yale University, vol. 27(3), pages 822-833, June.
    16. Wirawan Dony Dahana & HeeJae Shin & Sotaro Katsumata, 2018. "Influence of individual characteristics on whether and how much consumers engage in showrooming behavior," Electronic Commerce Research, Springer, vol. 18(4), pages 665-692, December.
    17. Nicole Koschate-Fischer & Wayne D. Hoyer & Nicola E. Stokburger-Sauer & Jan Engling, 2018. "Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 516-536, May.
    18. Mary Lyn Stoll, 2002. "The Ethics of Marketing Good Corporate Conduct," Journal of Business Ethics, Springer, vol. 41(1), pages 121-129, November.
    19. Miguel Rivera-Santos & Carlos Rufín, 2010. "Odd Couples: Understanding the Governance of Firm–NGO Alliances," Journal of Business Ethics, Springer, vol. 94(1), pages 55-70, July.
    20. Andreas Rasche & Dorothea Baur & Mariëtte Huijstee & Stephen Ladek & Jayanthi Naidu & Cecilia Perla & Esther Schouten & Michael Valente & Mingrui Zhang, 2008. "Corporations as Political Actors – A Report on the First Swiss Master Class in Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 80(2), pages 151-173, June.
    21. Sangmin Jun & Jungsung Yeo, 2012. "Coping with Negative Emotions from Buying Mobile Phones: A Study of Korean Consumers," Journal of Family and Economic Issues, Springer, vol. 33(2), pages 167-176, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jconsa:v:54:y:2020:i:2:p:675-700. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-0078 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.