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Evaluation Tool for Business Success

Author

Listed:
  • Miguel Ramirez de la Huerga

    (MSIG Smart Management S.L. (UPO Spin-Off))

  • Víctor A. Bañuls Silvera

    (Department of Business Administration, Universidad Pablo de Olavide)

  • Murray Turoff

    (New Jersey Institute of Technology (NJIT), USA)

  • Manuel Rincón Roldan

Abstract

This paper describes the construction of a tool supporting decision making (DSS). The name of the tool ‘’CIBSE’’, comes from the acronym CIA-ISM for Business Success Evaluation, and it evaluates the success rate of entrepreneurial ideas by analyzing the previously modified Business Model Canvas (BMC). Modified Business Model Canvas include financial and no financial dimensions as a way to extend the original BMC. In order to analyze data, a model based on CIA-ISM is used to evaluate scenarios, and it enables the estimation of direct, indirect and cascading effects interrelationships between all dimensions to calculate an indicator of success. Moreover, this tool is able to identify weak and strong points of BMC, which will help to attain the survival goal of undertaking by reducing the level of uncertainty, or in other words, by reducing risk. Paradigm of Design Science has been used as a point of reference to design this tool, along the seven guidelines stated from the conceptualization of goal to the dissemination of results. Although this study is focused on regional context, it is associated with a project of public services of the 4th biggest region of the EU regarding the population size, as well as the 6th biggest region regarding its extent. This approach allows direct access, as well as a privileged access to data, technical resources and professionals to develop the model, tool and perform further validation having data of real projects.

Suggested Citation

  • Miguel Ramirez de la Huerga & Víctor A. Bañuls Silvera & Murray Turoff & Manuel Rincón Roldan, 2019. "Evaluation Tool for Business Success," Working Papers 19.01, Universidad Pablo de Olavide, Department of Business Organization and Marketing (former Department of Business Administration).
    • Handle: RePEc:pab:wpboam:19.01
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    References listed on IDEAS

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    Keywords

    DSS; Entrepreneurship; Modelling; CIA-ISM; Validation; Information Systems; Simulation;
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