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Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing

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  • Hauser, John R.
  • Wisniewski, Kenneth J.

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Suggested Citation

  • Hauser, John R. & Wisniewski, Kenneth J., 1981. "Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing," Working papers 1244-81., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:1998
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    File URL: http://hdl.handle.net/1721.1/1998
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    References listed on IDEAS

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    1. Green, Paul E & DeSarbo, Wayne S, 1978. "Additive Decomposition of Perceptions Data Via Conjoint Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(1), pages 58-65, June.
    2. Abel P. Jeuland & Frank M. Bass & Gordon P. Wright, 1980. "A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes," Operations Research, INFORMS, vol. 28(2), pages 255-277, April.
    3. McFadden, Daniel, 1980. "Econometric Models for Probabilistic Choice among Products," The Journal of Business, University of Chicago Press, vol. 53(3), pages 13-29, July.
    4. Dan Horsky, 1977. "An Empirical Analysis of the Optimal Advertising Policy," Management Science, INFORMS, vol. 23(10), pages 1037-1049, June.
    5. Charles Blackorby & Daniel Primont & R. Robert Russell, 1975. "Budgeting, Decentralization, and Aggregation," NBER Chapters, in: Annals of Economic and Social Measurement, Volume 4, number 1, pages 23-48, National Bureau of Economic Research, Inc.
    6. Steven R. Lerman, 1979. "The Use of Disaggregate Choice Models in Semi-Markov Process Models of Trip Chaining Behavior," Transportation Science, INFORMS, vol. 13(4), pages 273-291, November.
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    Cited by:

    1. Urban, Glen L. & Weinberg, Bruce D. & Hauser, John R., 1994. "Premarket forecasting of really new products," Working papers 3689-94., Massachusetts Institute of Technology (MIT), Sloan School of Management.

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    HD28 .M414 no.1244-; 81;

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