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Dynamic promotional budgeting and media allocation

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  • Fruchter, Gila E.
  • Kalish, Shlomo

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  • Fruchter, Gila E. & Kalish, Shlomo, 1998. "Dynamic promotional budgeting and media allocation," European Journal of Operational Research, Elsevier, vol. 111(1), pages 15-27, November.
    • Handle: RePEc:eee:ejores:v:111:y:1998:i:1:p:15-27
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    References listed on IDEAS

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    1. Gila E. Fruchter & Shlomo Kalish, 1997. "Closed-Loop Advertising Strategies in a Duopoly," Management Science, INFORMS, vol. 43(1), pages 54-63, January.
    2. Kenneth R. Deal, 1979. "Optimizing Advertising Expenditures in a Dynamic Duopoly," Operations Research, INFORMS, vol. 27(4), pages 682-692, August.
    3. Gary M. Erickson, 1992. "Empirical Analysis of Closed-Loop Duopoly Advertising Strategies," Management Science, INFORMS, vol. 38(12), pages 1732-1749, December.
    4. Pradeep K. Chintagunta & Naufel J. Vilcassim, 1992. "An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly," Management Science, INFORMS, vol. 38(9), pages 1230-1244, September.
    5. M. L. Vidale & H. B. Wolfe, 1957. "An Operations-Research Study of Sales Response to Advertising," Operations Research, INFORMS, vol. 5(3), pages 370-381, June.
    6. Dan Horsky, 1977. "An Empirical Analysis of the Optimal Advertising Policy," Management Science, INFORMS, vol. 23(10), pages 1037-1049, June.
    7. Sorger, Gerhard, 1989. "Competitive dynamic advertising : A modification of the Case game," Journal of Economic Dynamics and Control, Elsevier, vol. 13(1), pages 55-80, January.
    8. George E. Kimball, 1957. "Some Industrial Applications of Military Operations Research Methods," Operations Research, INFORMS, vol. 5(2), pages 201-204, April.
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    Cited by:

    1. Kwak, N. K. & Lee, Chang Won & Kim, Ji Hee, 2005. "An MCDM model for media selection in the dual consumer/industrial market," European Journal of Operational Research, Elsevier, vol. 166(1), pages 255-265, October.
    2. Engelbert J. Dockner & Steffen Jørgensen, 2018. "Strategic Rivalry for Market Share: A Contest Theory Approach to Dynamic Advertising Competition," Dynamic Games and Applications, Springer, vol. 8(3), pages 468-489, September.
    3. Prasad A. Naik & Kalyan Raman & Russell S. Winer, 2005. "Planning Marketing-Mix Strategies in the Presence of Interaction Effects," Marketing Science, INFORMS, vol. 24(1), pages 25-34, June.
    4. Ramla Jarrar & Guiomar Martín-Herrán & Georges Zaccour, 2004. "Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note," Management Science, INFORMS, vol. 50(7), pages 995-1000, July.
    5. Yanwu Yang & Baozhu Feng & Joni Salminen & Bernard J. Jansen, 2022. "Optimal advertising for a generalized Vidale–Wolfe response model," Electronic Commerce Research, Springer, vol. 22(4), pages 1275-1305, December.
    6. Parham Fami Tafreshi & Mohammad Hasan Aghdaie & Majid Behzadian & Mahdieh Ghani Abadi, 2016. "Developing a Group Decision Support System for Advertising Media Evaluation: A Case in the Middle East," Group Decision and Negotiation, Springer, vol. 25(5), pages 1021-1048, September.
    7. Yoau-Chau Jeng & Fei-Rung Chiu, 2010. "Allocation model for theme park advertising budget," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(2), pages 333-343, February.
    8. Kurt Helmes & Rainer Schlosser, 2015. "Oligopoly Pricing and Advertising in Isoelastic Adoption Models," Dynamic Games and Applications, Springer, vol. 5(3), pages 334-360, September.
    9. Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.
    10. Bhattacharya, U.K., 2009. "A chance constraints goal programming model for the advertising planning problem," European Journal of Operational Research, Elsevier, vol. 192(2), pages 382-395, January.
    11. Raman Kalyan & Naik Prasad A., 2004. "Long-term Profit Impact Of Integrated Marketing Communications Program," Review of Marketing Science, De Gruyter, vol. 2(1), pages 1-23, October.

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