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Additive Decomposition of Perceptions Data Via Conjoint Analysis

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  • Green, Paul E
  • DeSarbo, Wayne S

Abstract

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Suggested Citation

  • Green, Paul E & DeSarbo, Wayne S, 1978. "Additive Decomposition of Perceptions Data Via Conjoint Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(1), pages 58-65, June.
    • Handle: RePEc:oup:jconrs:v:5:y:1978:i:1:p:58-65
    DOI: 10.1086/208714
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    Cited by:

    1. Gaurav Khatwani & Gopal Das, 2016. "Evaluating combination of individual pre-purchase internet information channels using hybrid fuzzy MCDM technique: demographics as moderators," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(1), pages 28-49.
    2. Luce, Mary Frances & Payne, John W. & Bettman, James R., 2000. "Coping with Unfavorable Attribute Values in Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 81(2), pages 274-299, March.
    3. Shih-Ping Jeng, 2008. "Effects of corporate reputations, relationships and competing suppliers' marketing programmes on customers' cross-buying intentions," The Service Industries Journal, Taylor & Francis Journals, vol. 28(1), pages 15-26, January.
    4. Salvatore Greco & Alessio Ishizaka & Menelaos Tasiou & Gianpiero Torrisi, 2019. "On the Methodological Framework of Composite Indices: A Review of the Issues of Weighting, Aggregation, and Robustness," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 141(1), pages 61-94, January.
    5. Manalo, Alberto B., 1989. "Benefits Sought by Apple Consumers," Working Papers 115908, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    6. Tutku Tuncalı Yaman & Özgür Çakır, 2021. "A Game-Theoretical Approach to Conjoint Analysis," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 9(2), pages 179-216, December.
    7. Hauser, John R. & Wisniewski, Kenneth J., 1981. "Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing," Working papers 1244-81., Massachusetts Institute of Technology (MIT), Sloan School of Management.

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