IDEAS home Printed from https://ideas.repec.org/p/iim/iimawp/13229.html
   My bibliography  Save this paper

A Study on the Not-for-Profit Route to Olympic Gold

Author

Listed:
  • Tripathi, Sanjeev
  • Agrawal, Kopal

Abstract

Purpose – The purpose of this paper is to investigate a Not-for-Profit (NFP) model for development and support of sports at elite level. This research investigates, Olympic Gold Quest, a NFP organization in India to understand and analyse the factors that contribute to its success in developing sports at elite level and as an NFP to solicit funds for support. Design/ Methodology/ Approach-The research is based on the case analysis of the organization, Olympic Gold Quest (OGQ). The analysis was done through in-depth interviews of various stakeholders of the organization such as directors, donors, employees, athletes, fans and sports enthusiasts. These were supplemented by information from other sources such as scholarly papers, annual reports of organizations working in similar space, online sources and videos interviews on video sharing websites. Findings– The analysis shows that there are two elements of OGQ’s success, the first one is related to the success in sports development and the second aspect is related to its success as a NFP organization. The factors leading to its success in sports domain are due to its stringent selection process of athletes, a strategy based on focus investments, bringing together expertise support and fast support response. The essential factors of OGQ’s success as a NFP are related to creating legitimacy, transparency, beneficiary management and expertise in marketing. Originality/Value – The literature in the domain of development of sport at the elite level is limited. This paper is possibly one of the rare ones that examine the role of a NFP in working towards development of sports at elite level. This research is set in the context of an emerging country and highlights issues related to sports development in emerging economies and contributes to the literature in this domain. Implications/Limitations–We contribute to the literature on sports development and Not-for-Profits. This study proposes NFPs as a viable model to support sports development for elite sports and identifies its success factors. Insights from this research can be applied to develop similar models for supporting sports in other emerging countries.

Suggested Citation

  • Tripathi, Sanjeev & Agrawal, Kopal, 2015. "A Study on the Not-for-Profit Route to Olympic Gold," IIMA Working Papers WP2015-03-03, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:13229
    as

    Download full text from publisher

    File URL: https://www.iima.ac.in/sites/default/files/rnpfiles/18763419182015-03-03.pdf
    File Function: English Version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kennedy, Mary Susan & Ferrell, Linda K. & LeClair, Debbie Thorne, 2001. "Consumers' trust of salesperson and manufacturer: an empirical study," Journal of Business Research, Elsevier, vol. 51(1), pages 73-86, January.
    2. Adrian Sargeant & Douglas C. West & John B. Ford, 2004. "Does perception matter?: an empirical analysis of donor behaviour," The Service Industries Journal, Taylor & Francis Journals, vol. 24(6), pages 19-36, November.
    3. Bruce Kidd, 2011. "Cautions, Questions and Opportunities in Sport for Development and Peace," Third World Quarterly, Taylor & Francis Journals, vol. 32(3), pages 603-609.
    4. De Bosscher, Veerle & De Knop, Paul & van Bottenburg, Maarten & Shibli, Simon & Bingham, Jerry, 2009. "Explaining international sporting success: An international comparison of elite sport systems and policies in six countries," Sport Management Review, Elsevier, vol. 12(3), pages 113-136, August.
    5. Kristine Höglund & Ralph Sundberg, 2008. "Reconciliation through Sports? The case of South Africa," Third World Quarterly, Taylor & Francis Journals, vol. 29(4), pages 805-818.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Küper, Inken & Edinger-Schons, Laura Marie, 2020. "Is sharing up for sale? Monetary exchanges in the sharing economy," Journal of Business Research, Elsevier, vol. 121(C), pages 223-234.
    2. Claudia Townsend & Darren DahlEditor & Page MoreauAssociate Editor, 2017. "The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 794-815.
    3. Kim, Do Yuon & Kim, Hye-Young, 2021. "Trust me, trust me not: A nuanced view of influencer marketing on social media," Journal of Business Research, Elsevier, vol. 134(C), pages 223-232.
    4. Truyens, Jasper & De Bosscher, Veerle & Sotiriadou, Popi & Heyndels, Bruno & Westerbeek, Hans, 2016. "A method to evaluate countries’ organisational capacity: A four country comparison in athletics," Sport Management Review, Elsevier, vol. 19(3), pages 279-292.
    5. Gerke, Anna & Babiak, Kathy & Dickson, Geoff & Desbordes, Michel, 2018. "Developmental processes and motivations for linkages in cross-sectoral sport clusters," Sport Management Review, Elsevier, vol. 21(2), pages 133-146.
    6. Basharat Ali & Nazim Baluch & Zulkifli Mohamed Udin, 2015. "The Moderating Effect of Religiosity on the Relationship between Trust and Diffusion of Electronic Commerce," Modern Applied Science, Canadian Center of Science and Education, vol. 9(13), pages 176-176, December.
    7. Kirstin Hallmann & Christoph Breuer & Benedikt Kühnreich, 2013. "Happiness, pride and elite sporting success: What population segments gain most from national athletic achievements?," Sport Management Review, Taylor & Francis Journals, vol. 16(2), pages 226-235, April.
    8. Eva Asensio Castañeda & Rafael M. Navarro & José L. Chamorro & Jonathan Ospina-Betancurt, 2023. "A Holistic Vision of the Academic and Sports Development of Elite Spanish Track and Field Athletes," IJERPH, MDPI, vol. 20(6), pages 1-12, March.
    9. Muhammad Salman Azhar & Ismail Bin Lebai Othman & Norzieiriani bt. Ahmad, 2018. "Investigating Customer Satisfaction of Airline Passengers in Aviation Sector of Pakistan," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 6(4), pages :561-581, December.
    10. Lenka Fiala & Charles N. Noussair, 2017. "Charitable Giving, Emotions, And The Default Effect," Economic Inquiry, Western Economic Association International, vol. 55(4), pages 1792-1812, October.
    11. Halkos, George & Tzeremes, Nickolaos, 2012. "Evaluating professional tennis players’ career performance: A Data Envelopment Analysis approach," MPRA Paper 41516, University Library of Munich, Germany.
    12. Osokin, N. & Solntsev, I., 2017. "Constructing a Multidimensional Indicator of Sports Development: the Case of the Football Development Index," Journal of the New Economic Association, New Economic Association, vol. 36(4), pages 135-163.
    13. Felicity Clarke & Aled Jones & Lee Smith, 2021. "Building Peace through Sports Projects: A Scoping Review," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    14. Kadic-Maglajlic, Selma & Boso, Nathaniel & Micevski, Milena, 2018. "How internal marketing drive customer satisfaction in matured and maturing European markets?," Journal of Business Research, Elsevier, vol. 86(C), pages 291-299.
    15. Samson, Alain & Voyer, Benjamin G., 2014. "Emergency purchasing situations: Implications for consumer decision-making," Journal of Economic Psychology, Elsevier, vol. 44(C), pages 21-33.
    16. Mittal, Sarah & Silvera, David H., 2021. "It grows on you: Perceptions of sales/service personnel with facial hair," Journal of Business Research, Elsevier, vol. 132(C), pages 604-613.
    17. Muhammad Salman Azhar & Ismail Bin Lebai Othman & Norzieiriani Ahmad, 2018. "A Conceptual Framework on Customer Satisfaction: The Mediating Role of Corporate Image," Global Social Sciences Review, Humanity Only, vol. 3(4), pages 254-272, December.
    18. Nicholas McClaren, 2013. "The Personal Selling and Sales Management Ethics Research: Managerial Implications and Research Directions from a Comprehensive Review of the Empirical Literature," Journal of Business Ethics, Springer, vol. 112(1), pages 101-125, January.
    19. Dowling, Mathew & Brown, Phil & Legg, David & Beacom, Aaron, 2018. "Living with imperfect comparisons: The challenges and limitations of comparative paralympic sport policy research," Sport Management Review, Elsevier, vol. 21(2), pages 101-113.
    20. George Chryssochoidis & Anna Strada & Athanasios Krystallis, 2009. "Public trust in institutions and information sources regarding risk management and communication: towards integrating extant knowledge," Journal of Risk Research, Taylor & Francis Journals, vol. 12(2), pages 137-185, March.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iim:iimawp:13229. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/eciimin.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.