IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i11p4504-d366293.html
   My bibliography  Save this article

Environmental Factors and Stakeholders Influence on Professional Sport Organisations Engagement in Sustainable Corporate Social Responsibility: A South African Perspective

Author

Listed:
  • Talent Moyo

    (Marketing Department, Faculty of Business and Management Sciences, Cape Peninsula University of Technology, Hanover and Tennant Street, Cape Town 8000, South Africa)

  • Rodney Duffett

    (Marketing Department, Faculty of Business and Management Sciences, Cape Peninsula University of Technology, Hanover and Tennant Street, Cape Town 8000, South Africa)

  • Brendon Knott

    (Sport Management Department, Faculty of Business and Management Sciences, Cape Peninsula University of Technology, Hanover and Tennant Street, Cape Town 8000, South Africa)

Abstract

As the sporting industry has become more professionalised, there have been an increased number of studies focused on corporate social responsibility (CSR) engagement within this sector. However, with unique aspects of professional sport organisations and limited studies on this in developing market contexts, this paper reports on a study that aimed to investigate the impact of environmental factors and stakeholders that have an impact on sustainable CSR engagement in the South African professional sport industry. Following an interpretivist philosophy, this study adopted a qualitative research approach to collect the primary data. Key stakeholders were strategically selected from six South African professional sport organisations and ten in-depth interviews were conducted. This inquiry revealed that several internal and external environmental factors influence sustainable CSR engagement by professional sport organisations, namely, (1) internal objectives, funds, people and resources and (2) external uncontrollable factors, economy, and community awareness. The study also found that corporate partnerships, non-corporate partnerships and targeted communities were the main stakeholder types involved in CSR activities. The study, therefore, expands the understanding of CSR engagement within the professional sport industry in South Africa, also contributing to CSR practice and policy within this sector by proposing the engagement in more sustainable CSR initiatives.

Suggested Citation

  • Talent Moyo & Rodney Duffett & Brendon Knott, 2020. "Environmental Factors and Stakeholders Influence on Professional Sport Organisations Engagement in Sustainable Corporate Social Responsibility: A South African Perspective," Sustainability, MDPI, vol. 12(11), pages 1-19, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:11:p:4504-:d:366293
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/11/4504/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/11/4504/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. repec:eme:srjpps:v:6:y:2010:i:2:p:332-346 is not listed on IDEAS
    2. Djaballah, Mathieu & Hautbois, Christopher & Desbordes, Michel, 2017. "Sponsors’ CSR strategies in sport: A sensemaking approach of corporations established in France," Sport Management Review, Elsevier, vol. 20(2), pages 211-225.
    3. Henri Servaes & Ane Tamayo, 2013. "The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness," Management Science, INFORMS, vol. 59(5), pages 1045-1061, May.
    4. Manuel Branco & Lúcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
    5. Adam Lindgreen & Valérie Swaen & François Maon, 2009. "Introduction: Corporate Social Responsibility Implementation," Journal of Business Ethics, Springer, vol. 85(2), pages 251-256, April.
    6. Aaron Smith & Hans Westerbeek, 2004. "The Sport Business Future," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-51369-3, December.
    7. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    8. F. Maon & A. Lindgreen & V. Swaen, 2010. "Organizational Stages and Cultural Phases: A Critical Review and a Consolidative Model of Corporate Social Responsibility Development," Post-Print halshs-00585660, HAL.
    9. Stephen Hills & Matthew Walker & Adam E. Barry, 2019. "Sport as a vehicle for health promotion: A shared value example of corporate social responsibility," Sport Management Review, Taylor & Francis Journals, vol. 22(1), pages 126-141, January.
    10. Karl V. Lins & Henri Servaes & Ane Tamayo, 2017. "Social Capital, Trust, and Firm Performance: The Value of Corporate Social Responsibility during the Financial Crisis," Journal of Finance, American Finance Association, vol. 72(4), pages 1785-1824, August.
    11. Scarlett Cornelissen, 2011. "More than a Sporting Chance? Appraising the sport for development legacy of the 2010 FIFA World Cup," Third World Quarterly, Taylor & Francis Journals, vol. 32(3), pages 503-529.
    12. Mathieu Djaballah & Christopher Hautbois & Michel Desbordes, 2017. "Sponsors’ CSR strategies in sport: A sensemaking approach of corporations established in France," Sport Management Review, Taylor & Francis Journals, vol. 20(2), pages 211-225, April.
    13. Stefan Schaltegger & Roger Burritt, 2018. "Business Cases and Corporate Engagement with Sustainability: Differentiating Ethical Motivations," Journal of Business Ethics, Springer, vol. 147(2), pages 241-259, January.
    14. Hills, Stephen & Walker, Matthew & Barry, Adam E., 2019. "Sport as a vehicle for health promotion: A shared value example of corporate social responsibility," Sport Management Review, Elsevier, vol. 22(1), pages 126-141.
    15. Kamilla Swart & Urmilla Bob & Brendon Knott & Mushfieqah Salie, 2011. "A sport and sociocultural legacy beyond 2010: A case study of the Football Foundation of South Africa," Development Southern Africa, Taylor & Francis Journals, vol. 28(3), pages 415-428, September.
    16. Kristine Höglund & Ralph Sundberg, 2008. "Reconciliation through Sports? The case of South Africa," Third World Quarterly, Taylor & Francis Journals, vol. 29(4), pages 805-818.
    17. Aloys L. Prinz, 2019. "Indirect Evolution and Aggregate-Taking Behavior in a Football League: Utility Maximization, Profit Maximization, and Success," Games, MDPI, vol. 10(2), pages 1-12, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. José Ventura & Kety Jauregui, 2023. "Poverty Reduction through Corporate Social Responsibility: Case Study of Peruvian Rural Families," Sustainability, MDPI, vol. 15(2), pages 1-20, January.
    2. Talent Moyo & Rodney Duffett & Brendon Knott, 2022. "An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry," SAGE Open, , vol. 12(2), pages 21582440221, June.
    3. Michael R. Janse van Vuuren & Nadia Mans-Kemp & Suzette Viviers, 2023. "Who monitors the monitors? An examination of listed companies in an emerging market context," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 20(3), pages 213-230, September.
    4. Junying Li & Jirawan Deeprasert & Rita Yi Man Li & Wei Lu, 2022. "The Influence of Chinese Professional Basketball Organizations’ (CPBOs’) Corporate Social Responsibility (CSR) Efforts on Their Clubs’ Sustainable Development," Sustainability, MDPI, vol. 14(19), pages 1-21, September.
    5. Felipe Arenas-Torres & Miguel Bustamante-Ubilla & Roberto Campos-Troncoso, 2021. "The Incidence of Social Responsibility in the Adoption of Business Practices," Sustainability, MDPI, vol. 13(5), pages 1-14, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wójcik Piotr, 2018. "The business case for corporate social responsibility: A literature overview and integrative framework," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(1), pages 121-148, March.
    2. Wong, Jin Boon & Zhang, Qin, 2022. "Stock market reactions to adverse ESG disclosure via media channels," The British Accounting Review, Elsevier, vol. 54(1).
    3. Arouri, Mohamed & Gomes, Mathieu & Pukthuanthong, Kuntara, 2019. "Corporate social responsibility and M&A uncertainty," Journal of Corporate Finance, Elsevier, vol. 56(C), pages 176-198.
    4. Li, WeiWei & Padmanabhan, Prasad & Huang, Chia-Hsing, 2024. "ESG and debt structure: Is the nature of this relationship nonlinear?," International Review of Financial Analysis, Elsevier, vol. 91(C).
    5. M. Isabel Sánchez-Hernández & Tomás M. Bañegil-Palacios & Ramón Sanguino-Galván, 2017. "Competitive Success in Responsible Regional Ecosystems: An Empirical Approach in Spain Focused on the Firms’ Relationship with Stakeholders," Sustainability, MDPI, vol. 9(3), pages 1-18, March.
    6. Seo, Kwanglim & Moon, Joonho & Lee, Seoki, 2015. "Synergy of corporate social responsibility and service quality for airlines: The moderating role of carrier type," Journal of Air Transport Management, Elsevier, vol. 47(C), pages 126-134.
    7. Tao Bing & Meng Li, 2019. "Does CSR Signal the Firm Value? Evidence from China," Sustainability, MDPI, vol. 11(15), pages 1-22, August.
    8. Ho, Ly & Bai, Min & Lu, Yue & Qin, Yafeng, 2021. "The effect of corporate sustainability performance on leverage adjustments," The British Accounting Review, Elsevier, vol. 53(5).
    9. Gangi, Francesco & Meles, Antonio & Monferrà, Stefano & Mustilli, Mario, 2020. "Does corporate social responsibility help the survivorship of SMEs and large firms?," Global Finance Journal, Elsevier, vol. 43(C).
    10. Javier Aguilera‐Caracuel & Jaime Guerrero‐Villegas, 2018. "How Corporate Social Responsibility Helps MNEs to Improve their Reputation. The Moderating Effects of Geographical Diversification and Operating in Developing Regions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 355-372, July.
    11. Megumi Suto & Hitoshi Takehara, 2020. "Corporate social responsibility intensity, management earnings forecast accuracy, and investor trust: Evidence from Japan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 3047-3059, November.
    12. Junying Li & Jirawan Deeprasert & Rita Yi Man Li & Wei Lu, 2022. "The Influence of Chinese Professional Basketball Organizations’ (CPBOs’) Corporate Social Responsibility (CSR) Efforts on Their Clubs’ Sustainable Development," Sustainability, MDPI, vol. 14(19), pages 1-21, September.
    13. Tsang, Albert & Frost, Tracie & Cao, Huijuan, 2023. "Environmental, Social, and Governance (ESG) disclosure: A literature review," The British Accounting Review, Elsevier, vol. 55(1).
    14. Kyumin Cho & Seung Hun Han & Hyeong Joon Kim & Sangsoo Kim, 2021. "The valuation effects of corporate social responsibility on mergers and acquisitions: Evidence from U.S. target firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 378-388, January.
    15. Jia, Jing & Li, Zhongtian, 2020. "Does external uncertainty matter in corporate sustainability performance?," Journal of Corporate Finance, Elsevier, vol. 65(C).
    16. Sara Rodriguez-Gomez & Maria Lourdes Arco-Castro & Maria Victoria Lopez-Perez & Lazaro Rodríguez-Ariza, 2020. "Where Does CSR Come from and Where Does It Go? A Review of the State of the Art," Administrative Sciences, MDPI, vol. 10(3), pages 1-19, August.
    17. Xu Cheng & Xiandeng Jiang & Dongmin Kong & Samuel Vigne, 2024. "Shifting Stakeholders Logics: Foreign Institutional Ownership and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 194(1), pages 165-183, September.
    18. Guo Li & Na Li & Suresh P. Sethi, 2021. "Does CSR Reduce Idiosyncratic Risk? Roles of Operational Efficiency and AI Innovation," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2027-2045, July.
    19. Encarna Guillamon-Saorin & Magdalena Kapelko & Spiro E. Stefanou, 2018. "Corporate Social Responsibility and Operational Inefficiency: A Dynamic Approach," Sustainability, MDPI, vol. 10(7), pages 1-26, July.
    20. Gary F. Peters & Andrea M. Romi & Juan Manuel Sanchez, 2019. "The Influence of Corporate Sustainability Officers on Performance," Journal of Business Ethics, Springer, vol. 159(4), pages 1065-1087, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:11:p:4504-:d:366293. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.