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Key Elements Of Compassion Rousing Communication: Lessonsfrom Media Reports On Asian Tsunami In India

Author

Listed:
  • Latha Poonamallee

    (Milano School of International Affairs, Management and Urban Policy, The New School, New York, NY, USA)

  • Simy Joy

    (Indian Institute of Management Kozhikode)

Abstract

Presence and pervasiveness of human suffering at organizational and societal levels necessitates rousing of collective compassion in order to alleviate it. Although communication has been found to be instrumental in rousing collective compassion, there is a dearth of studies that examine what constitutes compassion rousing communication. Our thematic analysis of media reports on Asian Tsunami in India revealed that they contained a number of compassion rousing elements, which were grouped into four categories –attention drawing elements, cognitive framing elements, affective arousalelements and behavior modeling elements. We argue that these elements have potential to influence individual compassion processes of noticing, appraising, feeling and acting respectively. This has implications for designing compassion rousing communication both at organizational and societal levels.

Suggested Citation

  • Latha Poonamallee & Simy Joy, 2019. "Key Elements Of Compassion Rousing Communication: Lessonsfrom Media Reports On Asian Tsunami In India," Working papers 350, Indian Institute of Management Kozhikode.
    • Handle: RePEc:iik:wpaper:350
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    References listed on IDEAS

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    3. Philip Brown & Jessica Minty, 2006. "Media Coverage & Charitable Giving After the 2004 Tsunami," William Davidson Institute Working Papers Series wp855, William Davidson Institute at the University of Michigan.
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