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The Feel-good Effect at Mega Sports Events. Recommendations for Public and Private Administration Informed by the Experience of the FIFA World Cup 2006

Author

Listed:
  • Wolfgang Maennig

    (Chair for Economic Policy, University of Hamburg)

  • Marcel Porsche

    (Chair for Economic Policy, University of Hamburg)

Abstract

One of the most important social effects of the 2006 football World Cup was the feel-good effect. The present contribution is one of the first to deal with the development of a general theory for the management of feel-good effects and systematically analyses the influencing factors taking the 2006 World Cup as an example. Of importance are suitable basic organizational and infrastructure conditions in the realms of security, transport, and ecology. The media activities of public and private sponsors should break away from the traditional narrow focus and classic brand sponsoring in favor of a more socially responsible sponsoring. Sporting success of the home team is important, which may be due in equal measures to the style of play of the team and its demeanor. The creation of generally accessible participation opportunities through free TV in the host country and the setting up of fan festivals can counteract any frustration that might arise from the allocation of ad-mission tickets. Any targeted manipulation of the weather may be considered with due regard to possible ecological implications.

Suggested Citation

  • Wolfgang Maennig & Marcel Porsche, 2008. "The Feel-good Effect at Mega Sports Events. Recommendations for Public and Private Administration Informed by the Experience of the FIFA World Cup 2006," Working Papers 018, Chair for Economic Policy, University of Hamburg.
    • Handle: RePEc:hce:wpaper:018
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    References listed on IDEAS

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    1. Stefan Szymanski, 2010. "The Economic Impact of the World Cup," Palgrave Macmillan Books, in: Football Economics and Policy, chapter 11, pages 226-235, Palgrave Macmillan.
    2. BK. Johnson & JC. Whitehead, 2000. "Value of public goods from sports stadiums: the CVM approach," Contemporary Economic Policy, Western Economic Association International, vol. 18(1), pages 48-58, January.
    3. Malte Heyne & Wolfgang Maennig & Bernd Süssmuth, 2007. "Mega-sporting Events as Experience Goods," Working Papers 0706, International Association of Sports Economists;North American Association of Sports Economists.
    4. Robert Baade & Victor Matheson, 2000. "Bidding for the Olympics: Fools Gold?," IASE Conference Papers 0007, International Association of Sports Economists.
    5. Arne Feddersen & Wolfgang Maennig, 2007. "Arenas vs. Multifunctional Stadia – Which Do Spectators Prefer?," Working Papers 014, Chair for Economic Policy, University of Hamburg.
    6. Eichhorn, Christoph & Sahm, Marco, 2005. "Billige WM-Tickets dank Sponsoring," Wirtschaftsdienst – Zeitschrift für Wirtschaftspolitik (1949 - 2007), ZBW - Leibniz Information Centre for Economics, vol. 85(4), pages 255-257.
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    Cited by:

    1. de Boer, Willem I.J. & Koning, Ruud H. & Mierau, Jochen O., 2017. "Ex-ante and ex-post willingness-to-pay for hosting a major cycling event," Research Report 17013-EEF, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    2. Fourie, Johan & Santana-Gallego, María, 2011. "The impact of mega-sport events on tourist arrivals," Tourism Management, Elsevier, vol. 32(6), pages 1364-1370.
    3. Falch, Torberg & Fischer, Justina A.V., 2012. "Public sector decentralization and school performance: International evidence," Economics Letters, Elsevier, vol. 114(3), pages 276-279.
    4. Fischer, Justina AV & Sousa-Poza, Alfonso, 2010. "The impact of institutions on firms’ rejuvenation policies: Early retirement with severance pay versus simple lay-off. A Cross-European Analysis," MPRA Paper 20343, University Library of Munich, Germany.
    5. Steffen Q. Mueller & Patrick Ring & Maria Schmidt, 2019. "Forecasting economic decisions under risk: The predictive importance of choice-process data," Working Papers 066, Chair for Economic Policy, University of Hamburg.
    6. Swantje Allmers & Wolfgang Maennig, 2009. "Economic impacts of the FIFA Soccer World Cups in France 1998, Germany 2006, and outlook for South Africa 2010," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 35(4), pages 500-519.
    7. Willem I. J. de Boer & Ruud H. Koning & Jochen O. Mierau, 2019. "Ex Ante and Ex Post Willingness to Pay for Hosting a Large International Sport Event," Journal of Sports Economics, , vol. 20(2), pages 159-176, February.
    8. Wolfgang Maennig, 2017. "Major Sports Events: Economic Impact," Working Papers 058, Chair for Economic Policy, University of Hamburg.

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    More about this item

    Keywords

    Feel-good Effect; Sports Economics; World Cup; Mega-Events; Image Effects; Public Viewing;
    All these keywords.

    JEL classification:

    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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