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Performance Feedback in Competitive Product Development

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  • Daniel P. Gross

    (Harvard Business School, Strategy Unit)

Abstract

Performance feedback is ubiquitous in competitive settings where new products are developed. This article introduces a fundamental tension between incentives and improvement in the provision of feedback. Using a sample of four thousand commercial logo design tournaments, I show that feedback reduces participation but improves the quality of subsequent submissions, with an ambiguous effect on high-quality output. To evaluate this tradeoff, I develop a procedure to estimate agents' effort costs and simulate counterfactuals under alternative feedback policies. The results suggest that feedback on net increases the number of high-quality ideas produced and is thus desirable for a principal seeking innovation.

Suggested Citation

  • Daniel P. Gross, 2016. "Performance Feedback in Competitive Product Development," Harvard Business School Working Papers 16-110, Harvard Business School, revised Oct 2016.
    • Handle: RePEc:hbs:wpaper:16-110
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    References listed on IDEAS

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    1. Azmat, Ghazala & Iriberri, Nagore, 2010. "The importance of relative performance feedback information: Evidence from a natural experiment using high school students," Journal of Public Economics, Elsevier, vol. 94(7-8), pages 435-452, August.
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    10. repec:zbw:bonedp:bgse16_2010 is not listed on IDEAS
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    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Bernhard Ganglmair & Timothy Simcoe & Emanuele Tarantino, 2018. "Learning When to Quit: An Empirical Model of Experimentation," Working Papers id:12569, eSocialSciences.
    2. Pavel Kireyev, 2016. "Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests," Harvard Business School Working Papers 16-129, Harvard Business School.
    3. Pavel Kireyev, 2020. "Markets for ideas: prize structure, entry limits, and the design of ideation contests," RAND Journal of Economics, RAND Corporation, vol. 51(2), pages 563-588, June.
    4. Quignon, Aurelien, 2023. "Crowd-based feedback and early-stage entrepreneurial performance: Evidence from a digital platform," Research Policy, Elsevier, vol. 52(7).
    5. Daniel P. Gross, 2020. "Creativity Under Fire: The Effects of Competition on Creative Production," The Review of Economics and Statistics, MIT Press, vol. 102(3), pages 583-599, July.
    6. Kimmy Wa Chan & Stella Yiyan Li & Jian Ni & John JianJun Zhu, 2021. "What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation," Production and Operations Management, Production and Operations Management Society, vol. 30(1), pages 103-126, January.
    7. Sabrina T. Howell, 2017. "Reducing Information Frictions in Venture Capital: The Role of New Venture Competitions," NBER Working Papers 23874, National Bureau of Economic Research, Inc.
    8. Zhaohui (Zoey) Jiang & Yan Huang & Damian R. Beil, 2022. "The Role of Feedback in Dynamic Crowdsourcing Contests: A Structural Empirical Analysis," Management Science, INFORMS, vol. 68(7), pages 4858-4877, July.
    9. Jürgen Mihm & Jochen Schlapp, 2019. "Sourcing Innovation: On Feedback in Contests," Management Science, INFORMS, vol. 65(2), pages 559-576, February.
    10. Segev, Ella, 2020. "Crowdsourcing contests," European Journal of Operational Research, Elsevier, vol. 281(2), pages 241-255.

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    More about this item

    Keywords

    Feedback; Evaluation; Learning; Tournaments; Innovation;
    All these keywords.

    JEL classification:

    • C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
    • C57 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Econometrics of Games and Auctions
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M55 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Contracting Devices
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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