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How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories

Author

Listed:
  • Didier Courbet

    (I3M - Laboratoire Information, Milieux, Médias, Médiations - EA 3820 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UTLN - Université de Toulon)

  • Marie-Pierre Fourquet-Courbet

    (I3M - Laboratoire Information, Milieux, Médias, Médiations - EA 3820 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UTLN - Université de Toulon)

  • Marc Vanhuele

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

Abstract

In-depth interviews with web banner designers, combined with retrospective protocols, reveai implicit theories ofthe communication process that they apply during their creation process. These theories take the form of reactions of imaginary audiences with whom web banner designers engage in imaginary dialogues. The dialogues reveal the evaluation standards held by internet users, advertisers, and different colleagues.

Suggested Citation

  • Didier Courbet & Marie-Pierre Fourquet-Courbet & Marc Vanhuele, 2007. "How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories," Post-Print sic_00288393, HAL.
    • Handle: RePEc:hal:journl:sic_00288393
    Note: View the original document on HAL open archive server: https://archivesic.ccsd.cnrs.fr/sic_00288393
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    File URL: https://archivesic.ccsd.cnrs.fr/sic_00288393/document
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    References listed on IDEAS

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    1. Spiggle, Susan, 1994. "Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 491-503, December.
    2. El-Murad, Jaafar & West, Douglas C., 2004. "The Definition and Measurement of Creativity: What Do We Know?," Journal of Advertising Research, Cambridge University Press, vol. 44(2), pages 188-201, June.
    3. Jean-Louis Chandon & Mohamed Saber Chtourou & David Fortin, 2003. "Effects of Configuration and Exposure Levels on Responses to Web Advertisements," Post-Print hal-01796048, HAL.
    4. Kover, Arthur J, 1995. "Copywriters' Implicit Theories of Communication: An Exploration," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(4), pages 596-611, March.
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    Cited by:

    1. Rita Di Mascio, 2016. "Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 79-97, June.

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