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Effects of Configuration and Exposure Levels on Responses to Web Advertisements

Author

Listed:
  • Jean-Louis Chandon

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Mohamed Saber Chtourou
  • David Fortin

    (University of Canterbury [Christchurch])

Abstract

No abstract is available for this item.

Suggested Citation

  • Jean-Louis Chandon & Mohamed Saber Chtourou & David Fortin, 2003. "Effects of Configuration and Exposure Levels on Responses to Web Advertisements," Post-Print hal-01796048, HAL.
    • Handle: RePEc:hal:journl:hal-01796048
    as

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    Citations

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    Cited by:

    1. Berger, A. & Grigoriev, A. & van Loon, J., 2008. "Price strategy implementation," Research Memorandum 035, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    2. Bellman, Steven & Schweda, Anika & Varan, Duane, 2012. "Interactive TV advertising: iTV ad executional factors," Journal of Business Research, Elsevier, vol. 65(6), pages 831-839.
    3. Bayer, Emanuel & Srinivasan, Shuba & Riedl, Edward J. & Skiera, Bernd, 2020. "The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 789-804.
    4. Lohtia, Ritu & Donthu, Naveen & Yaveroglu, Idil, 2007. "Evaluating the efficiency of Internet banner advertisements," Journal of Business Research, Elsevier, vol. 60(4), pages 365-370, April.
    5. Osinga, Ernst C. & Zevenbergen, Menno & van Zuijlen, Mark W.G., 2019. "Do mobile banner ads increase sales? Yes, in the offline channel," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 439-453.
    6. Serhat Peker & Gonca Gokce Menekse Dalveren & Yavuz İnal, 2021. "The Effects of the Content Elements of Online Banner Ads on Visual Attention: Evidence from An-Eye-Tracking Study," Future Internet, MDPI, vol. 13(1), pages 1-18, January.
    7. Didier Courbet & Marie-Pierre Fourquet-Courbet & Marc Vanhuele, 2007. "How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories," Post-Print sic_00288393, HAL.
    8. Yasir Rashid, Muhammad Zeeshan, 2018. "Customer Attitude towards Online Ads of Smartphone Brands: A Netnographic Analysis of User Generated Comments on YouTube," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 5(2), pages 40-64, October.
    9. Acquisti, Alessandro & Spiekermann, Sarah, 2011. "Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay," Journal of Interactive Marketing, Elsevier, vol. 25(4), pages 226-240.
    10. Kim, Juran & Kang, Seungmook & Lee, Ki Hoon, 2021. "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles," Journal of Business Research, Elsevier, vol. 130(C), pages 552-563.

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