Employer label and/or regional brand: What signals should be prioritized in recruitment communications to improve organizational attractiveness?
[Marca del empleador y marca regional: ¿qué señales deben utilizarse en los anuncios de contratación para reforzar el atractivo de una organización?]
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DOI: 10.3917/mav.127.0035
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03544333
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References listed on IDEAS
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Keywords
Marque employeur; Label employeur; Marque territoriale; Marque région; Attractivité organisationnelle; Attractivité territoriale; Image;All these keywords.
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