The Need to Rethink Place Branding
In: Rethinking Place Branding
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Abstract
Suggested Citation
DOI: 10.1007/978-3-319-12424-7_1
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Citations
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Cited by:
- WeiChung Huang & LiChung Jen, 2020. "Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
- Zenzile Mbinza, 2024. "Exploring place branding in the Global South: the case of Johannesburg, South Africa," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 232-243, June.
- Maria J. Cerda-Bertomeu & Francisco J. Sarabia-Sanchez, 2016. "Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 299-313, November.
- Amirzadeh, Melika & Sharifi, Ayyoob, 2024. "The evolutionary path of place making: From late twentieth century to post-pandemic cities," Land Use Policy, Elsevier, vol. 141(C).
- Christian Nagaynay & Jeongwoo Lee, 2020. "Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines," Sustainability, MDPI, vol. 12(1), pages 1-20, January.
- George Rossolatos, 2021. "So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 397-407, December.
- Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2016. "Place Branding – Geographical Approach. Case Study: Waterloo," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 944-944, November.
- Niedja de Andrade e Silva Forte Santos, 2021. "Crossroads between city diplomacy and city branding towards the future: case study on the film cities at UNESCO Creative Cities Network," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 105-125, March.
- Michael, Stella, 2018. "Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies," MPRA Paper 112692, University Library of Munich, Germany.
- Chloé Guillot-Soulez & Sébastien Soulez & Viot Catherine, 2022. "Employer label and/or regional brand: What signals should be prioritized in recruitment communications to improve organizational attractiveness? [Marca del empleador y marca regional: ¿qué señales ," Post-Print halshs-03544333, HAL.
- Scarborough, William J. & Crabbe, Rowena, 2021. "Place brands across U.S. cities and growth in local high-technology sectors," Journal of Business Research, Elsevier, vol. 130(C), pages 70-85.
- Priporas, Constantinos-Vasilios & Stylos, Nikolaos & Kamenidou, Irene (Eirini), 2020. "City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement," Journal of Business Research, Elsevier, vol. 119(C), pages 453-463.
- Chiara Mauri, 2016. "Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 7-12.
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Keywords
Brand Equity; Place Identity; Place User; Identity Claim; Service Dominant Logic;All these keywords.
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