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Contribution sémiotique à la recherche en marketing sur les territoires et les identités

Author

Listed:
  • Philippe Mérigot

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Cristina Badulescu

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Fatima Regany

    (MERCUR - SKEMA Business School)

  • Maud Herbert

    (MERCUR - SKEMA Business School)

  • Cécile Mclaughlin

    (CeReS - Centre de Recherches Sémiotiques - IR SHS UNILIM - Institut Sciences de l'Homme et de la Société - UNILIM - Université de Limoges)

  • Marie-Pierre Pinto

    (CeReS - Centre de Recherches Sémiotiques - IR SHS UNILIM - Institut Sciences de l'Homme et de la Société - UNILIM - Université de Limoges)

  • François Bobrie

    (IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers)

Abstract

No abstract is available for this item.

Suggested Citation

  • Philippe Mérigot & Cristina Badulescu & Fatima Regany & Maud Herbert & Cécile Mclaughlin & Marie-Pierre Pinto & François Bobrie, 2019. "Contribution sémiotique à la recherche en marketing sur les territoires et les identités," Post-Print halshs-02300014, HAL.
    • Handle: RePEc:hal:journl:halshs-02300014
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02300014
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    References listed on IDEAS

    as
    1. Kathy Hamilton & Maria G. Piacentini & Emma Banister & Andres Barrios & Christopher P. Blocker & Catherine A. Coleman & Ahmet Ekici & Hélène Gorge & Martina Hutton & Françoise Passerard & Bige Saatcio, 2014. "Poverty in consumer culture: towards a transformative social representation," Post-Print hal-01099619, HAL.
    2. Sren Askegaard & Eric J. Arnould & Dannie Kjeldgaard, 2005. "Postassimilationist Ethnic Consumer Research: Qualifications and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 160-170, June.
    3. Oswald, Laura R, 1999. "Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 303-318, March.
    4. Claire Roederer & Marc Filser, 2015. "Le marketing expérientiel : vers un marketing de la cocréation," Post-Print hal-01444972, HAL.
    5. Virginie Silhouette-Dercourt & Christel De Lassus, 2016. "Using Greimas' semiotics in ethnic consumers' research," Post-Print hal-01259900, HAL.
    6. Tuba stner & Douglas B. Holt, 2007. "Dominated Consumer Acculturation: The Social Construction of Poor Migrant Women's Consumer Identity Projects in a Turkish Squatter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(1), pages 41-56, April.
    Full references (including those not matched with items on IDEAS)

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