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Poverty in consumer culture: towards a transformative social representation

Author

Listed:
  • Kathy Hamilton

    (University of Strathclyde [Glasgow])

  • Maria G. Piacentini

    (Lancaster University)

  • Emma Banister

    (MBS - Manchester Business School - University of Manchester [Manchester])

  • Andres Barrios

    (UNIANDES - Universidad de los Andes [Bogota])

  • Christopher P. Blocker

    (CSU - Colorado State University [Fort Collins])

  • Catherine A. Coleman

    (TCU - Texas Christian University)

  • Ahmet Ekici

    (Bilkent University [Ankara])

  • Hélène Gorge

    (SKEMA Business School - SKEMA Business School)

  • Martina Hutton

    (University of Winchester)

  • Françoise Passerard

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Bige Saatcioglu

    (Ozyegin University - Ozyegin University)

Abstract

In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.

Suggested Citation

  • Kathy Hamilton & Maria G. Piacentini & Emma Banister & Andres Barrios & Christopher P. Blocker & Catherine A. Coleman & Ahmet Ekici & Hélène Gorge & Martina Hutton & Françoise Passerard & Bige Saatcio, 2014. "Poverty in consumer culture: towards a transformative social representation," Post-Print hal-01099619, HAL.
    • Handle: RePEc:hal:journl:hal-01099619
    DOI: 10.1080/0267257X.2014.967929
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    Citations

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    Cited by:

    1. Julia Rötzmeier-Keuper, 2020. "Consumer Vulnerability: Overview And Synthesis Of The Current State Of Knowledge And Future Service-Related Research Directions," Working Papers Dissertations 65, Paderborn University, Faculty of Business Administration and Economics.
    2. Philippe Mérigot & Cristina Badulescu & Fatima Regany & Maud Herbert & Cécile Mclaughlin & Marie-Pierre Pinto & François Bobrie, 2019. "Contribution sémiotique à la recherche en marketing sur les territoires et les identités," Post-Print halshs-02300014, HAL.
    3. Martina Hutton & Canan Corus & Joshua Dorsey & Elizabeth Minton & Caroline Roux & Christopher P. Blocker & Jonathan Z. Zhang, 2022. "Getting real about consumer poverty: Deep processes for transformative action," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1332-1355, September.
    4. Cait Lamberton & Tom Wein & Andrew Morningstar & Sakshi Ghai, 2024. "Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1391-1411, October.

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