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How does religion matter in the marketplace for minority settings? The case of Muslim consumers in France

Author

Listed:
  • Jamel Khenfer

    (AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Elyette Roux

    (AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

This article proposes to go beyond the view of consumer religiosity as a stable characteristic. Rather, focusing on minority cultural settings, this research presents religiosity as a mobilized resource or a constraint the consumer faces in purchasing environments. The context preceding the situation as well as the marketplace are identified as the causes of the contextualized impact of religiosity in consumer decision making. The objective of this research is to explore this phenomenon in order to identify the factors intervening in the process.

Suggested Citation

  • Jamel Khenfer & Elyette Roux, 2012. "How does religion matter in the marketplace for minority settings? The case of Muslim consumers in France," Post-Print halshs-00743900, HAL.
    • Handle: RePEc:hal:journl:halshs-00743900
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00743900
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    References listed on IDEAS

    as
    1. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
    2. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    3. Tuba stner & Douglas B. Holt, 2007. "Dominated Consumer Acculturation: The Social Construction of Poor Migrant Women's Consumer Identity Projects in a Turkish Squatter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(1), pages 41-56, April.
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    Cited by:

    1. Laura Kurth & Pieter Glasbergen, 2017. "Serving a heterogeneous Muslim identity? Private governance arrangements of halal food in the Netherlands," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(1), pages 103-118, March.

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    More about this item

    Keywords

    minority cultural setting; religion; religiosity; Consumer Culture Theory; consumer behavior;
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