Market Identification to Generation: A Practice Theory Market Orientation
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DOI: 10.1080/0965254X.2014.914070
Note: View the original document on HAL open archive server: https://hal.science/hal-01507884
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References listed on IDEAS
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Cited by:
- Suvi Nenonen & Kaj Storbacka, 2021. "Market-shaping: navigating multiple theoretical perspectives," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 336-353, December.
- Banister, Emma & Roper, Stuart & Potavanich, Tisiruk, 2020. "Consumers’ practices of everyday luxury," Journal of Business Research, Elsevier, vol. 116(C), pages 458-466.
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Keywords
branding; marketing; practice theory; market orientation; narrative;All these keywords.
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