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Emotional connections to objects as shown through collecting behaviour: The role of ardour

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  • Zonneveld, Lydia
  • Biggemann, Sergio

Abstract

Above and beyond the casual relationships that are present with everyday consumption, collected objects that are consciously and purposely chosen indicate that a relationship exists between individuals and the objects. Drawing on in-depth interviews conducted with collectors who share a strong interest in what could be considered, in a monetary sense, low value objects, this research finds that culture and its presence in society play a strong role on influencing collecting decisions and can determine what objects hold more meaning than others.

Suggested Citation

  • Zonneveld, Lydia & Biggemann, Sergio, 2014. "Emotional connections to objects as shown through collecting behaviour: The role of ardour," Australasian marketing journal, Elsevier, vol. 22(4), pages 325-334.
    • Handle: RePEc:eee:aumajo:v:22:y:2014:i:4:p:325-334
    DOI: 10.1016/j.ausmj.2013.10.002
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    References listed on IDEAS

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