Building brand equity with environmental communication: an empirical investigation in France
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Cited by:
- Béatrice Parguel & Johnson Guillaume, 2021. "Beyond greenwashing: Addressing 'the great illusion' of green advertising," Post-Print halshs-03425494, HAL.
- Alessandra De Chiara, 2015. "Marchi ecologici e percorsi "credibili" di sostenibilit?: uno studio sulle imprese con l?Eu Ecolabel nel territorio italiano," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(2), pages 111-138.
- Xhesilda Vogli & Erion c{C}ano, 2023. "CSRCZ: A Dataset About Corporate Social Responsibility in Czech Republic," Papers 2301.03404, arXiv.org.
- Grubor, Aleksandar & Milovanov, Olja, 2016. "Sustainable Branding," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 408-415, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
- Ragna Nilssen & Geoff Bick & Russell Abratt, 2019. "Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector," Journal of Brand Management, Palgrave Macmillan, vol. 26(1), pages 71-83, January.
- Mihai Stoica, 2021. "Green Marketing Communication Strategies: An Integrative Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 388-396, July.
- Gonçalves, Tiago Cruz & Gaio, Cristina, 2023. "Corporate sustainability disclosure and media visibility: Mixed method evidence from the tourism sector," Journal of Business Research, Elsevier, vol. 155(PB).
- Andrea Pérez & María del Mar García de los Salmones & Elisa Baraibar-Diez, 2020. "Effects of the Type of CSR Discourse for Utilitarian and Hedonic Services," Sustainability, MDPI, vol. 12(12), pages 1-22, June.
- Utkal Khandelwal & Kushagra Kulshreshtha & Vikas Tripathi, 2019. "Importance of Consumer-based Green Brand Equity: Empirical Evidence," Paradigm, , vol. 23(1), pages 83-97, June.
- Alessandra De Chiara, 2016. "Eco-labeled Products: Trend or Tools for Sustainability Strategies?," Journal of Business Ethics, Springer, vol. 137(1), pages 161-172, August.
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More about this item
Keywords
CSR communication; environmental communication; brand equity; congruency; societal consciousness;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-ENV-2012-01-25 (Environmental Economics)
- NEP-MKT-2012-01-25 (Marketing)
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