Sustainable Branding
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016
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References listed on IDEAS
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More about this item
Keywords
brand management; green branding; sustainability; sustainable development; sustainable marketing;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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