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Eco-labeled Products: Trend or Tools for Sustainability Strategies?

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  • Alessandra De Chiara

    (University of Naples “L’Orientale”, Italy)

Abstract

The paper offers a point of view on credibility of eco-labeled products, analyzing the relationships among company’s sustainable strategy, eco-label and no-financial reports. Based on a cross-sector study of 109 companies with the EU-Eco-label licenses in Italy, the paper points out different behaviors among the companies investigated and explains the leadership of Italy in the number of these licenses. However, the paper underlines that the use of sustainability tools is not always matched to the explanation of companies’ sustainable strategies. The study identifies the significant drivers for the management of eco-label within a sustainability strategy, drawing attention to the weight, and the hierarchical level of different decisions about sustainability. This study contributes to strengthening the understanding, promoting a discussion on the use of eco-label and on its value, and describing a desirable behavior that any company should tend in order to nourish the credibility that is an essential aspect for building strong associations with the brand.

Suggested Citation

  • Alessandra De Chiara, 2016. "Eco-labeled Products: Trend or Tools for Sustainability Strategies?," Journal of Business Ethics, Springer, vol. 137(1), pages 161-172, August.
    • Handle: RePEc:kap:jbuset:v:137:y:2016:i:1:d:10.1007_s10551-014-2510-3
    DOI: 10.1007/s10551-014-2510-3
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    References listed on IDEAS

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    1. Florence Benoît-Moreau & Béatrice Parguel, 2011. "Building brand equity with environmental communication: an empirical investigation in France," Post-Print halshs-00634443, HAL.
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    4. Johnson, Homer H., 2003. "Does it pay to be good? Social responsibility and financial performance," Business Horizons, Elsevier, vol. 46(6), pages 34-40.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

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    2. Mohammad Nurul Alam & Osarodion Ogiemwonyi & Ibrahim. E. Hago & Noor Azlinna Azizan & Fariza Hashim & Md Sazzad Hossain, 2023. "Understanding Consumer Environmental Ethics and the Willingness to Use Green Products," SAGE Open, , vol. 13(1), pages 21582440221, January.
    3. Dirk C. Moosmayer & Yanyan Chen & Susannah M. Davis, 2019. "Deeds Not Words: A Cosmopolitan Perspective on the Influences of Corporate Sustainability and NGO Engagement on the Adoption of Sustainable Products in China," Journal of Business Ethics, Springer, vol. 158(1), pages 135-154, August.
    4. Evandro Luiz Lopes & Ricardo Teixeira Veiga, 2019. "Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 550-566, September.
    5. Laura Carraresi & Stefanie Bröring, 2021. "How does business model redesign foster resilience in emerging circular value chains?," Post-Print hal-03267359, HAL.
    6. Ren, Shenggang & He, Duojun & Yan, Ji & Zeng, Huixiang & Tan, Justin, 2022. "Environmental labeling certification and corporate environmental innovation: The moderating role of corporate ownership and local government intervention," Journal of Business Research, Elsevier, vol. 140(C), pages 556-571.

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