IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00169081.html
   My bibliography  Save this paper

L'Age Subjectif Par Dela Les Frontieres : Une Etude Cross Culturelle Dans Le Secteur De La Mode Vestimentaire

Author

Listed:
  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Benny Barak

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Stephen Gould

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Keun Lee

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Yong Zhang

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper compares the relevance of subjective age as a criterion to segment the fashion market in four countries: China, South Korea, France and USA.Following the validation of a new invariant scale between cultures, the effects of subjective age on innovativeness and consumer media habits are highlighted. The obtained results make it possible to consider a glocalization strategy based on subjective age in the fashion industry.

Suggested Citation

  • Denis Guiot & Benny Barak & Stephen Gould & Keun Lee & Yong Zhang, 2006. "L'Age Subjectif Par Dela Les Frontieres : Une Etude Cross Culturelle Dans Le Secteur De La Mode Vestimentaire," Post-Print halshs-00169081, HAL.
    • Handle: RePEc:hal:journl:halshs-00169081
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00169081
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-00169081/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gilles Laurent & Raphaelle Lambert-Pandraud & Eric Lapersonne, 2005. "Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations," Post-Print hal-00458431, HAL.
    2. Denis Guiot, 2001. "Antecedents Of Subjective Age Biases Among Senior Women," Post-Print halshs-00169445, HAL.
    3. Gilles Laurent & Carolyn Yoon & Helene H. Fung & Richard Gonzalez & Angela H. Gutchess & Trey Hedden & Raphaelle Lambert-Pandraud & Mara Mather & Denise C. Park & Ellen Peters & Ian Skurnik, 2005. "Cognition, Persuasion and Decision Making in Older Consumers," Post-Print hal-00818685, HAL.
    4. Wilkes, Robert E, 1992. "A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 292-301, September.
    5. Carolyn Yoon & Gilles Laurent & Helene Fung & Richard Gonzalez & Angela Gutchess & Trey Hedden & Raphaëlle Lambert-Pandraud & Mara Mather & Denise Park & Ellen Peters & Ian Skurnik, 2005. "Cognition, Persuasion and Decision Making in Older Consumers," Marketing Letters, Springer, vol. 16(3), pages 429-441, December.
    6. repec:dau:papers:123456789/3533 is not listed on IDEAS
    7. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
    8. repec:dau:papers:123456789/4292 is not listed on IDEAS
    9. Bergadaa, Michelle M, 1990. "The Role of Time in the Action of the Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 289-302, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gianluigi Guido & Marta Maria Ugolini & Andrea Sestino, 2022. "Active ageing of elderly consumers: insights and opportunities for future business strategies," SN Business & Economics, Springer, vol. 2(1), pages 1-24, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Soojung Kim & Yahua Bi & Insin Kim, 2021. "Travel Website Atmospheres Inducing Older Travelers’ Familiarity: The Moderating Role of Cognitive Age," IJERPH, MDPI, vol. 18(9), pages 1-17, April.
    2. Amatulli, Cesare & Guido, Gianluigi & Nataraajan, Rajan, 2015. "Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations," Journal of Business Research, Elsevier, vol. 68(9), pages 1945-1952.
    3. Robert Zniva & Wolfgang Weitzl, 2016. "It’s not how old you are but how you are old: A review on aging and consumer behavior," Management Review Quarterly, Springer, vol. 66(4), pages 267-297, December.
    4. Kuppelwieser, Volker G. & Sarstedt, Marko & Tuzovic, Sven, 2014. "The role of context and motivation variables in mobile commerce usage — A further perspective on Chong (2013)," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 156-161.
    5. repec:dau:papers:123456789/10342 is not listed on IDEAS
    6. Kuppelwieser, Volker G., 2016. "Towards the use of chronological age in research – A cautionary comment," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 17-22.
    7. Haenlein, Michael, 2013. "Social interactions in customer churn decisions: The impact of relationship directionality," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 236-248.
    8. Lynn Gregory, 2014. "Fundraising and the Elderly: A Content Analysis," Journal of Consumer Policy, Springer, vol. 37(1), pages 5-25, March.
    9. Olivier Mesly & David W. Shanafelt & Nicolas Huck, 2021. "Dysfunctional Markets: A Spray of Prey Perspective," Journal of Economic Issues, Taylor & Francis Journals, vol. 55(3), pages 797-819, July.
    10. Denis Guiot, 2001. "Tendance d'âge subjectif : quelle validité prédictive ?," Post-Print halshs-00167929, HAL.
    11. Olivier Mesly & David W. Shanafelt & Nicolas Huck & François‐Éric Racicot, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles, and consumer predation," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1195-1212, December.
    12. Olivier Mesly & Hareesh Mavoori & Nicolas Huck, 2023. "The Role of Financial Spinning, Learning, and Predation in Market Failure," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(1), pages 517-543, March.
    13. Anil Mathur & Fon Sim Ong & Choong Kwai Fatt & Pakakorn Rakrachakarn & George P. Moschis, 2017. "Beyond cognitive age: developing a multitheoretical measure of age and its assessment," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(1), pages 31-43, March.
    14. Gianluigi Guido & Marta Maria Ugolini & Andrea Sestino, 2022. "Active ageing of elderly consumers: insights and opportunities for future business strategies," SN Business & Economics, Springer, vol. 2(1), pages 1-24, January.
    15. Yan chao Shi & Un-Kon Lee, 2021. "The Impact of Restaurant Recommendation Information and Recommendation Agent in the Tourism Website on the Satisfaction, Continuous Usage, and Destination Visit Intention," SAGE Open, , vol. 11(4), pages 21582440211, November.
    16. Angell, Robert J. & Megicks, Phil & Memery, Juliet & Heffernan, Troy W., 2014. "Older shopper types from store image factors," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 192-202.
    17. Charlotte Gaston-Breton & Priya Raghubir, 2013. "Opposing effects of sociodemographic variables on price knowledge," Marketing Letters, Springer, vol. 24(1), pages 29-42, March.
    18. Pino, Giovanni & Amatulli, Cesare & Nataraajan, Rajan & De Angelis, Matteo & Peluso, Alessandro M. & Guido, Gianluigi, 2020. "Product touch in the real and digital world: How do consumers react?," Journal of Business Research, Elsevier, vol. 112(C), pages 492-501.
    19. Han, Heesup & Kim, Yunhi & Kim, Chulwon & Ham, Sunny, 2015. "Medical hotels in the growing healthcare business industry: Impact of international travelers' perceived outcomes," Journal of Business Research, Elsevier, vol. 68(9), pages 1869-1877.
    20. Torgeir Aleti & Bernardo Figueiredo & Diane M. Martin & Mike Reid, 2023. "Socialisation Agents’ Use(fulness) for Older Consumers Learning ICT," IJERPH, MDPI, vol. 20(3), pages 1-11, January.
    21. Makri, Katerina & Schlegelmilch, Bodo B., 2017. "Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay," Journal of Business Research, Elsevier, vol. 80(C), pages 155-163.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00169081. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.