Segmentation of the senior market: how do different variable sets discriminate between senior segments?
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DOI: 10.1057/s41270-017-0017-3
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- Susan Brudvig & Michael J. Brusco & J. Dennis Cradit, 2019. "Joint selection of variables and clusters: recovering the underlying structure of marketing data," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(1), pages 1-12, March.
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Keywords
Multivariate segmentation; Senior market; Variable set; Segmentation quality;All these keywords.
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